Culligan International · 4 hours ago
Digital Art Manager
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Responsibilities
Design compelling digital assets for various channels, including website graphics, social media posts, email templates, and online ads
Produce high-quality visuals that align with brand guidelines and elevate the brand’s digital presence
Develop video content, animations, interactive elements, and motion graphics to enhance the user experience and engagement
Continuously improve digital designs based on performance data, A/B testing, and user feedback
Adapt assets across multiple formats and platforms, ensuring optimal performance and visual quality
Collaborate with marketing and ecommerce teams to refine designs and enhance user journeys
Work closely with cross-functional teams, including marketing, eCommerce, and product teams, to ensure cohesive and effective visual storytelling
Coordinate with copywriter to ensure messaging is easily consumed and supported with strong visual storytelling
Communicate design concepts and decisions effectively to stakeholders, explaining the rationale behind design choices
Uphold and apply brand standards, maintaining visual consistency across all digital content
Evolve and contribute to style guides, templates, and libraries to support brand cohesion and streamline the design process
Stay informed on current design trends, tools, and technologies, incorporating best practices into projects
Track competitors and influential creative in the online storytelling space across the marketing funnel
Identify and recommend new tools, software, and resources to improve design quality and efficiency
Qualification
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Required
Bachelor’s degree in Graphic Design, Digital Media, Visual Communications, or a related field.
Experience managing and delegating work to freelancers
5+ years of experience in direct-to-consumer digital design and marketing creative production across the marketing funnel, with a strong portfolio showcasing digital and interactive work.
Advanced proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, After Effects) and digital design tools like Figma or Sketch.
Strong understanding of web design principles, UI/UX fundamentals, and best practices in responsive design.
Preferred
Experience in video editing, animation, and/or motion graphics is highly desirable.
Benefits
Medical
Dental
Vision
Life
401(k)
401k Match
Parental Leave
PTO
Additional voluntary benefits
Company
Culligan International
Culligan works to provide better water for their customers in their homes, offices, restaurants, and industrial facilities around the world.