Encoura · 4 days ago

Digital Campaign Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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EducationManagement Information Systems

Growth Opportunities

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Responsibilities

Technical and Strategic Digital Marketing liaison between internal teams and clients

Measure and analyze campaign performance, providing expertise on tracking and optimization

Define digital strategies to achieve campaign goals and communicate progress to stakeholders

Build and maintain client relationships, addressing concerns and providing accurate reporting

Assist with asset gathering, ad trafficking, troubleshooting, and optimization

Present data from various digital marketing strategies and implement lead generation tactics

Manage digital marketing campaigns, monitor performance, and provide optimization recommendations

Identify opportunities for additional strategies to enhance campaign effectiveness

Meet with clients to review results and make recommendations based on trends

Qualification

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Digital MarketingSearch MarketingSocial MediaVideo MarketingRetargetingMobile MarketingData MarketingApp MarketingGoogle AnalyticsGoogle Tag ManagerAd Platforms GoogleAd Platforms YahooAd Platforms FacebookAd Platforms SnapchatAd Platforms TikTokAd Platforms LinkedInCampaign ManagementOptimizationProblem-SolvingOrganizationCommunication

Required

Five or more years of direct, full-time experience in digital marketing

Strong understanding of key digital marketing solutions (Search Marketing, Social, Video, Retargeting, Location-based Mobile (geo-fencing), 1st Party Data Marketing, App Marketing etc.)

Familiarity and experience with Google, Yahoo, Facebook, Snapchat, TikTok, and LinkedIn Ad platforms

Fundamental understanding of all aspects of Google Analytics and Google Tag Manager

Ability to effectively interact on a daily basis with Digital Sales Team at Encoura, and multiple Higher Education clients to ensure campaign success from campaign start to finish (implementation, optimization, reporting)

Strong problem-solving, organization and communications skills