Parents Defending Education · 1 day ago
Digital Communications Manager
United States
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Digital Strategy Development: Collaborate with the Director of Outreach and the Director of K-12 Programs to develop and implement a comprehensive digital communications strategy that aligns with organizational goals and enhances brand presence and audience engagement.
Social Media Management: Manage and grow our social media presence across platforms (Facebook, X, Instagram, LinkedIn, and YouTube) by creating compelling content, engaging with followers, and staying current on trends to optimize performance.
Content Creation & Management: Produce and edit high-quality content, including social media updates, long and short-form videos, infographics, and website copy, to communicate our mission to the organization’s different stakeholders.
Email Marketing: Coordinate with our Email Marketing Vendor to ensure the execution of email marketing campaigns, newsletters, and donor communications, using segmentation and personalization to increase engagement and donations.
Website Management: Oversee website content updates, functionality, and SEO optimization. Collaborate with our Website Support Vendor for advanced support as needed.
Analytics & Reporting: Track and analyze digital engagement metrics using tools like Google Analytics, social media insights, and email marketing analytics. Provide regular reports and insights to improve strategy and reach organizational goals.
Community Engagement: Build and maintain relationships with our different online audiences. Respond to inquiries, comments, and feedback in a timely and engaging manner. Direct different comments, questions, or tasks to appropriate team members.
Qualification
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Required
2-4 years of experience in digital communications, social media management, content creation, or a similar role, including relevant internship or undergraduate experience, preferably in a nonprofit or mission-driven organization.
Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field, or equivalent work experience.
Proficient in social media management tools, email marketing platforms, and content management systems.
Strong understanding of digital marketing principles, SEO, and analytics.
Exceptional written and verbal communication skills with a talent for storytelling and content creation.
Creative, proactive, and able to manage multiple projects.
Data-driven mindset with the ability to interpret data to guide digital strategy.
A passion for K-12 education and commitment to advancing PDE’s mission.
Preferred
Experience with graphic design tools (Canva, Adobe Creative Suite).
Familiarity with online fundraising and CRM systems.
Experience with livestreaming software (Streamyard).
Familiarity with grassroots advocacy tools (Quorum, Phone2Action).
Company
Parents Defending Education
Parents Defending Education is a national grassroots organization working to reclaim our schools from activists imposing harmful agendas.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
