Hagerty · 4 hours ago
Digital Content Manager
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Responsibilities
Responsible for the content strategy and implementation of creative for the companies’ websites and its product offerings
Improve web content to meet user and organizational needs (i.e. improve find-ability, search engine optimization (SEO) relevance/stickiness)
Use analytics tools to track and analyze campaign performance and make data-driven recommendations for website improvement
Create emails pertaining to the marketing strategies and tactics while working within the companies established brand guidelines, templates, and timelines as well as track and report email performance.
Execute digital marketing campaigns, including SEO/SEM, database marketing, email, social media, google ads, and display advertising and analyze their effectiveness and performance
Travel to major collector car events and/or auctions
Qualification
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Required
Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.
Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
Proven experience with a focus on strategy development, campaign management, and performance optimization.
Experience with email marketing services.
Strong understanding of digital marketing channels.
Proficiency in MS Excel.
Proficient in using graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Excellent communication skills, both written and verbal.
Strong analytical and problem-solving skills.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Positive mindset with strong orientation for teamwork and collaboration.
Preferred
Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable.
Company
Hagerty
Hagerty was built by people who love cars. We began as a niche insurance agency offering coverage for collector cars.
Funding
Current Stage
Public CompanyTotal Funding
$105M2023-06-23Post Ipo Equity· $80M
2023-06-23Post Ipo Debt· $25M
2021-12-06IPO
Leadership Team
Recent News
Coverager - Insurance news and insights
2023-08-09
2023-08-08
Company data provided by crunchbase