Greater Than One · 3 days ago

Digital CRM Manager

New York, NY

Full-time

Remote

Senior Level, Lead/Staff

$95K/yr - $125K/yr

8+ years exp

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Responsibilities

Develop and implement CRM strategies to drive customer acquisition, engagement, retention, and reactivation.

Develop and manage integrated campaigns across email, SMS, push notifications, and direct mail to optimize key metrics (e.g., deliverability, open rates, click through rates, and conversions).

Collaborate with clients to understand objectives, customer profiles, and pain points, designing customized CRM campaigns with actionable recommendations.

Manage audience segmentation, scheduling, testing, deployment, and performance optimization for CRM campaigns. Recommend enhancements to improve efficiency.

Oversee end-to-end CRM campaign management. Analyze campaign data to adjust strategies in real time, enhancing customer journeys, content, and messaging cadence.

Leverage CRM, customer data platforms (CDP), and predictive analytics to personalize messaging and improve targeting at every customer lifecycle stage.

Stay updated on CRM technologies. Recommend enhancements to marketing tools (e.g., Salesforce Marketing Cloud, Adobe Experience Manager, Marketo). Collaborate with Marketing and Analytics teams to ensure seamless integration of technologies.

Monitor CRM performance metrics, measure ROI, and provide data-driven recommendations for improvement in collaboration with Analytics team.

Ensure compliance with industry regulations (e.g., CAN-SPAM) and best practices, conducting A/B tests to refine strategies.

Identify and implement process improvements, introducing automation strategies and tools to enhance efficiency and results.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM platformsData analysis toolsData-driven campaignsCustomer retentionEmail marketingSMS marketingPush notificationsDirect mailA/B testingSalesforceAdobe Experience ManagerMarketoCustomer data platformsPredictive analytics

Required

Minimum of 8 years of experience in CRM or digital marketing, with a proven track record in driving customer engagement and retention through data-driven campaigns.

Strong technical knowledge of CRM platforms (Salesforce, Adobe, etc.) and data analysis tools

Demonstrated success in working with clients to strategize, execute, and improve CRM programs

Ability to provide actionable insights and recommendations based on data

Up-to-date knowledge of CRM technologies, trends, and regulatory standards, with a commitment to continuous learning and improvement