Confidential · 1 day ago

Digital Growth Specialist

Full-time

Remote

Mid, Senior Level

$95K/yr - $100K/yr

5+ years exp

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Responsibilities

Manage direct channels including email/SMS and owned social media to support acquisition, reactivation and retention efforts to drive revenue for Snap Kitchen’s retail and ecommerce channels.

Develop a strategic digital marketing plan with measurable impact that provides visibility into the 360-degree view of a customer’s marketing journey: from initial engagement, to consideration, to purchase, to retention and subscription services.

Grow customer base by developing and implementing compelling email and digital marketing campaigns that increase customer engagement, helping improve LTV.

Develop and build weekly and automated email marketing campaigns from end-to-end, including concept development and content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization.

Plan, create and publish engaging content across all social channels including Meta, TikTok, LinkedIn and other channels as appropriate. Utilize a dedicated budget to hire content creators.

Own and manage all comments, messages, etc. on social media platforms and work with Customer Care to send approved responses to frequently asked questions.

Lead the promotional digital marketing strategy and creation of promotional offerings in collaboration with the marketing team.

Collaborate with the marketing team and Performance Marketing agency on paid acquisition strategy to drive down CAC and drive LTV.

Report on and learn from email and social media performance to ensure campaigns are meeting customer engagement metrics and revenue goals.

Utilize testing across creative concepts and audience targeting and implement necessary improvements to processes, design, templates, and functionality to drive results.

Monitor and understand current industry data trends and best practices to develop inventive strategies for engaging with existing and prospective customers.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingEmail MarketingSocial Media MarketingKlaviyoData AnalysisContent CreationAudience SegmentationPaid Acquisition StrategyProject ManagementFigmaCustomer Engagement MetricsWellness KnowledgeCross-Functional Collaboration

Required

Texas-based with experience growing a retail-focused brand using Klaviyo.

5+ years of experience in digital marketing, specifically email marketing and online advertising.

2+ years direct email marketing experience, including strategy, implementation, analytics, and reporting.

2+ years social media marketing experience, including TikTok, LinkedIn and Instagram.

BA/BS in Business, Marketing or related field required.

Proven track record of growing revenue through digital marketing channels you have directly managed.

Master of project management with the ability to juggle multiple projects while maintaining a clear sense of priorities.

Knowledge of email marketing and social media best practices and ability to learn technical systems and in-house tools quickly.

Relentless attention to detail, strong organization skills, cross-functional project management experience, and the ability to prioritize in a fast-paced work environment.

Comfortable with paid acquisition strategy and making data driven decisions.

A go-getter with high energy and desire to drive the business, a focus on possibilities and not obstacles.