Global IT Con. LLC · 7 hours ago

Digital Lead Analytics

St Louis, MO

Contract

Remote

Senior Level

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ConsultingInformation Technology

Hiring Manager

Tushar Srivastava

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Responsibilities

Define and champion the overall digital analytics strategy and roadmap, ensuring it aligns with client’s business goals and objectives.

Act as a strategic consultant and subject matter expert for Google Analytics, providing guidance and best practices to internal stakeholders.

Conduct a comprehensive audit of current Google Analytics implementation and recommend optimization strategies.

Lead the implementation and configuration of Optimizely to drive A/B testing and personalization initiatives.

Take ownership of Google Tag Manager (GTM) configuration, ensuring accurate and reliable data tracking across all digital platforms.

Qualification

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Digital analytics strategyGoogle AnalyticsOptimizelyGoogle Tag ManagerData visualization toolsE-commerce platformsData analysis

Required

Proven experience in defining and implementing digital analytics strategies within a fast-paced environment.

Strong hands-on experience with Google Analytics and Optimizely, demonstrating expertise in platform configuration and data analysis.

Solid understanding of tag management systems, particularly Google Tag Manager, with a focus on best practices and optimization techniques.

Ability to translate complex data into actionable insights and recommendations, effectively communicating findings to both technical and non-technical audiences.