BankBound · 16 hours ago

Digital Marketing Account Manager

United States

Full-time

Remote

Mid Level

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BankingContent Marketing

Insider Connection @BankBound

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Complete training program consisting of guided learning, self-learning, online certifications, and assigned readings.

Ongoing education of new digital marketing tactics and best practices.

Communicating digital marketing strategy, progress, performance reporting, and new ideas directly with clients.

Analyzing campaign and competitor data to provide actionable insights and strategic recommendations.

Utilize Google Analytics 4, Tag Manager, and Search Console to effectively track and improve results.

Implement SEO best practices on client websites and online properties.

Research and manage content marketing campaigns (topic ideation, keyword research, competitive research, article outline creation, publishing and ongoing optimization of articles).

Build and manage all aspects of digital advertising campaigns across multiple ad networks.

Build and manage email marketing automation for financial institutions and other clients in highly regulated industries.

Project management of web design and development projects.

Conduct and present comprehensive online marketing audits as needed for prospective clients.

Collaborate with other team members on improving internal processes and tactics.

Qualification

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Agency account managementGoogle Analytics 4Google AdsEmail automation platformsSEMrushFacebook AdsLinkedIn AdsMicrosoft AdsChatGPTAI toolsExcel proficiencyWord proficiencyPowerPoint proficiencyDeadline managementTyping speed