Providence Health & Services · 4 hours ago

Digital Marketing Analyst Remote

California, United States

Full-time

Remote

Mid, Senior Level

$47.33/hr - $76.19/hr

7+ years exp

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Responsibilities

Be responsible for leading and supporting analytics processes for health plan products (core insurance and digital) and marketing programs

Lead and support a holistic analytics strategy on behalf of health plan products and marketing programs to be able to track, measure, report and pivot based on analytics results

Partner with marketing colleagues in your department to align with overall business strategy

Closely align with the Providence Health Plan IS, Data Analytics, and vendor partners as needed to execute on analytics needs

Maintain the web analytics reporting environment to keep the data clean while simultaneously working to grow platform capabilities

Meet with marketing teammates to create analytics requirements for mobile or web products and work with technical resources to make sure those requirements are met

Engage with business partners to identify and shape central business questions that need to be answered by data analysis

Create and curate key customer segments, dashboards, and reports to make sure that citizen analysts across the business are looking at their data in the right way

Be a key voice and driver in the implementation and integration of new marketing stack technologies

Develop processes to automate and scale insights operationalization wherever possible. Help democratize data and insights by providing training and empowering citizen analysts

In advance of large marketing campaigns help the marketing team set KPIs and success metrics, then write analytics requirements to ensure that data is collected

Perform online campaign reporting and conversion analyses, interpret results and develop recommendations for clients and internal team members

Glean actionable insights to campaign optimization and maintain global KPIs and benchmarks for digital marketing campaigns

Package and present analytical findings and communicate (both written and verbal) complex concepts to internal stakeholders and partners

Manage tag management and analytics platforms and governance

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Analytics experienceWeb analytics platformsTag management toolsStatistical toolsData governanceSQLMarketing managementVisual storytellingData miningA/B/M testingDashboarding