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Company

ASICS Digital · 2 hours ago

Digital Marketing Analytics Specialist (Contract Assignment, 6 months.)

United States

Contract

Remote

Mid, Senior Level

$48/hr - $52/hr

5+ years exp

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AppsInformation Technology

Comp. & Benefits

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Responsibilities

Global Social & Performance Marketing(supporting our global social and performance marketing workstreams)

Manage incrementality, causal impact, regression analyses, and forecast analysis (via SaaS partner), lead experiments and testing to illustrate true impact of digital advertising efforts on ASICS retail, wholesale, and ecommerce sales.

Collaborate with global analytics team for site tagging and pixel implementation, advocate for new features in our tagging structure as needed, and educate internal stakeholders

Connect with regional platform representatives (ex: Meta, TikTok) to ensure ASICS is implementing the latest best practices for attribution tracking, including participation in new betas

Lead coordination of global social + performance marketing Quarterly Business Review (QBR) presentations across categories

Provide insight on the effectiveness of paid media assets in campaign toolkits through the analysis of engagement metrics and performance against our yearly benchmarks.

Attend monthly category marketing meetings in order to identify new measurement and growth opportunities, as well as continued improvement based on key takeaways identified in QBRs.

Develop relationships with regional marketing counterparts to drive best practices for measurement and attribution for digital marketing campaigns

Support regions and other internal teams with GA4 UTM testing and necessary campaign reporting setup needs in GA4.

Lead development of social performance dashboard in Tableau.

Coordinate with Data Engineering team and external social vendor reps (Meta, TikTok, and additional social platforms as needed) to set up reporting API.

Monitor updates in the marketing analytics space to develop global POV and thought leadership; educate internal stakeholders as needed

Global Membership & Ecosystem Marketing (supporting our global OneASICS membership program)

OneASICS experience – constantly enables the improvement of the OneASICS member experience across platforms by supporting the team with insights into consumer behavior and evergreen placements performance.

OneASICS strategy – partner with Membership & Ecosystem Marketing Director and loyalty agencies to prioritize testing roadmap for program design, benefits & rewards ROI measurement, and ensure accurate and timely communication of results.

Member Lifecycle – partner with Lifecycle Manager and analyze OneASICS customer path-to-purchase - connect with regional stakeholders and analytics team members to identify global trends, patterns, and high value customer segments.

Manage analytics requests and prioritization to drive development of key global OneASICS analytics projects through bi-weekly stand-up discussions between Loyalty team members + Data Analytics team.

Analyze OneASICS KPIs across regions and channels to optimize loyalty program incentives and campaigns globally.

Provide weekly readout of OneASICS program KPIs performance to the BEDI Loyalty team and key internal stakeholders

Own OneASICS analytics inputs into key moments such as manifesto, QBR, monthly reviews etc.

Review and provide key improvements to the OneASICS global CSAT survey

Collaborate on OA survey analysis progress in order to provide key recommendations to improve the OneASICS program performance metrics (brand preference, SMSB awareness, program awareness).

Evaluate the effectiveness of current measurement and reporting practices to identify areas for improvement, ensure dashboards are clear and reliable.

Play a key role in developing measurement best practices across channels and platforms.

Qualification

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Marketing AnalyticsDigital Media PlatformsPaid Social AnalyticsTableauGoogle Analytics (GA4)MetaTikTokCausal Impact AnalysisIncrementalityCustomer ObsessionStrategic JudgementCross-functional Collaboration

Required

5+ years of marketing analytics experience

Bachelor’s degree in Marketing, Analytics or related field

Deep understanding of digital media platforms and landscape

Experience working cross-functionally with stakeholders of varying seniority and backgrounds, with the ability to influence across levels

Strong analytical skills, comfort with paid social analytics: advanced knowledge of platforms, including Meta, Tableau, Google (GA4, Campaign Manager, Ads), TikTok, general CDP experience (BlueConic a bonus), and more to find actionable insights to increase performance

Familiarity with marketing measurement and attribution techniques (e.g. incrementality, causal impact analysis, marketing return on investment strategies)

Understanding of pixel implementation, including Meta, Google, and TikTok

Very strong verbal and written communication skills

Ability to prioritize workload and manage multiple projects in a fast-paced environment

Demonstrate strong strategic judgement and have a high attention to detail

Be self-motivated, creative, and customer-obsessed

Be globally minded and willing to work with stakeholders across time zones in North America, Asia, Europe, and Australia, with occasional early-morning or evening calls (employees are encouraged to take time off during the workday to balance these hours!)