Sage Growth Partners ยท 1 day ago
Digital Marketing and Analytics Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
Maximize your interview chancesConsultingInformation Technology
Hiring Manager
David Sheehy
Insider Connection @Sage Growth Partners
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Responsibilities
Develop and Implement Digital Strategies: Build, plan, and manage integrated digital marketing campaigns for both the agency and its retained healthcare clients.
Lead Campaign Execution: Oversee digital marketing needs including SEO/SEM, email marketing, social media, display advertising, and database marketing.
Teams and Vendor Collaboration: Work with internal teams and external partners to execute digital campaigns, ensuring alignment with client objectives and timelines.
Monitor and Optimize Campaign Performance: Measure and report on the performance of digital campaigns, analyzing data to assess ROI and KPIs. Make data-driven decisions to optimize campaign effectiveness.
Manage Social Media Presence: Oversee the creation, execution, and monitoring of social media strategies to enhance client visibility and engagement.
Budget Management: Prepare and manage digital marketing budgets, ensuring campaigns are executed within scope and cost-efficiency.
Develop Growth Strategies: Brainstorm and implement creative strategies for driving growth and client engagement across digital platforms.
Stay Current with Trends: Stay up to date on the latest digital marketing tools, technologies, and trends to ensure the agency remains competitive in the marketplace.
Competitor Analysis: Conduct research to benchmark against competitors and identify opportunities for client growth.
Healthcare Thought Leadership: Stay informed of healthcare trends and industry news, sharing insights via social media and thought leadership content.
Qualification
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Required
Undergraduate degree in marketing or a related field.
5+ years of proven experience in digital marketing, particularly in B2B and B2C contexts.
In-depth understanding of digital marketing channels including SEO/SEM, social media, email marketing, and display advertising.
Familiarity with web analytics tools (e.g., Google Analytics), CMS platforms (e.g., WordPress), and marketing automation software (e.g., HubSpot, Pardot).
Expertise in setting up, managing, and optimizing Google AdWords campaigns.
Experience with A/B testing and optimizing content through data-driven insights.
Strong analytical and data interpretation skills to drive performance improvements.
Proven ability to manage multiple projects and balance competing priorities while meeting deadlines.
Strong interpersonal and communication skills with the ability to influence teams, clients, and partners.
Ability to think critically, solve problems, and adapt to changing circumstances in a fast-paced environment.
A team player who can collaborate with cross-functional teams, providing guidance and leadership.
Preferred
Prior experience in healthcare marketing is preferred, with knowledge of industry nuances and trends.
Company
Sage Growth Partners
Sage Growth Partners is a management consulting company offering management consulting and strategy development services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jennifer Walsh
Senior Vice President of Sales
Recent News
Healthcare IT News
2024-11-19
Company data provided by crunchbase
