PrescriberPoint · 2 days ago
Digital Marketing Associate
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Responsibilities
Supporting the acquisition, activation, and retention of Health Care Providers (HCPs)
Marketing sponsors’ brands
Positioning PrescriberPoint as a leader in the HealthTech sector
Working closely with Director-level talent and the Head of Marketing in a fast-paced environment
Following a four-step process: Strategy, Content Generation, Delivery, Data Capture
Deploying software tools for CRM, email campaigns, SEO analysis, AI copy-writing, data analytics, online and social media advertising platforms
Analyzing key metrics to gain insights and determine the ROI/ROAs on marketing campaigns
Conducting A/B tests to optimize marketing campaigns
Performing detailed research to build communication strategies and marketing materials
Scoping, delivering, updating, and iterating multiple projects simultaneously
Collaborating with internal teams to develop and implement strategies and tactics
Communicating effectively and professionally using a variety of means
Presenting creative concepts, metrics, and insights to different audiences
Understanding communication strategies and goals across all digital channels
Qualification
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Required
Undergraduate degree, preferably in Marketing
1-2 years of experience and/or internships, etc., that display a piqued interest in digital marketing; health care exposure is a big plus
A flexible, curious, and fun-loving mind
Benefits
401k