InfoSight, Inc. · 4 days ago
Digital Marketing Content Strategy Specialist
United States
Full-time
Remote
Mid Level
$68K/yr - $88K/yr
3+ years exp
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Responsibilities
Develop, implement, and monitor digital marketing campaigns across multiple channels (email, social media, search engines, etc.) that align with business goals and target audiences.
Collaborate with cross-functional teams (product, sales, and customer success) to drive consistent messaging and integrated marketing efforts.
Analyze marketing data and metrics to adjust campaigns and improve performance continuously.
Plan, create, and publish high-quality, engaging content, including blog posts, whitepapers, e-books, case studies, webinars, and email newsletters.
Optimize content for SEO, brand awareness, lead generation, and customer education on cybersecurity, compliance, and risk management topics.
Stay up to date with industry trends, cybersecurity threats, and regulatory changes to keep content relevant and valuable to our audience.
Manage and grow InfoSight's social media presence, creating and curating content that drives engagement and positions us as a thought leader.
Develop campaigns to foster community interaction, grow brand awareness, and support lead generation objectives.
Monitor social media trends, platform updates, and competitor activity to inform strategies and recommend changes as needed.
Ensure the website is optimized for SEO and user experience.
Conduct keyword research and use analytics to drive content decisions, improve search rankings, and enhance content reach.
Track and report on web traffic metrics, identifying areas for growth and improvement.
Measure and report on key performance indicators, including campaign effectiveness, content engagement, lead generation, and ROI.
Use insights from analytics tools to inform strategy and recommend optimizations for future campaigns.
Develop and present monthly and quarterly reports to demonstrate progress against marketing objectives.
Qualification
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Required
Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
3+ years of experience in B2B digital marketing, content strategy, or a similar role, within the cybersecurity or technology sectors.
Strong understanding of SEO, PPC, social media platforms, and content management systems (e.g., Google Analytics and Ads, LinkedIn Ads, etc.)
Experience with HTML Website editing
Experience with digital marketing and analytics tools, SEMrush, HubSpot, or similar.
Excellent written and verbal communication skills, with the ability to translate complex cybersecurity topics into accessible content.
Strong project management skills, with a proactive approach and ability to meet deadlines.
Analytical mindset with a passion for data-driven decision-making.
Preferred
Experience in the cybersecurity or risk management industry.
Familiarity with Salesforce systems and MailChimp platforms.
Knowledge of cybersecurity regulations and compliance standards (e.g., GLBA, HIPAA, NERC, PCI-DSS etc.) is a plus.
Knowledge of NIST CSF
Benefits
Competitive salary, benefits, and growth opportunities.
Company
InfoSight, Inc.
InfoSight, Inc.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tom Garcia
Founder, President & CEO
Company data provided by crunchbase
