Wenger Corporation · 7 hours ago
Digital Marketing Coordinator
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EducationMusic
Work & Life Balance
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Responsibilities
Develop compelling content for web pages, email campaigns, blogs, and other digital platforms to enhance customer engagement.
Ensure all copy aligns with the brand voice, meets SEO best practices and is appropriately edited.
Identify and recruit influencers and content creators who align with Wenger Corporation’s values and target audience.
Build and maintain strong relationships with influencers to support campaigns.
Track and evaluate influencer performance metrics to optimize partnership strategies.
Coordinate marketing projects across teams and external vendors, ensuring deadlines and objectives are met.
Maintain content calendars and monitor project timelines.
Collaborate with the marketing team to execute digital campaigns, including social media, website and email marketing.
Analyze campaign data to track performance and suggest improvements.
Maintain consistency in brand messaging and visuals across all digital content.
Act as a steward of the brand in interactions with influencers and partners.
Qualification
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Required
Bachelor’s degree in marketing, communications, or a related field.
Minimum of 2 years of experience in digital marketing, influencer management, or content writing.
Proficiency Google Analytics for SEO analysis
Proficiency in web page design and content management software (e.g. Shopify, WordPress)
Proficiency in creative content writing and editing.
Preferred
Experience in the music, performing arts, or related industries.
Familiarity with email marketing platforms (e.g., Pardot, Klaviyo).
Familiarity with CRM platform (Shopify) and social media management software (e.g. Hootsuite, SocialPilot)
Benefits
Paid Time Off
9 Paid Holidays
Generous Profit Sharing
Medical, Dental and Vision Insurance
Spending Accounts – HSA, FSA, DCFSA
Company Paid Short-term and Long-term Disability Insurance
401k Retirement Plan with Company Match
Company Paid Life Insurance
Supplemental Life Insurance
Employee Assistance Program
Tuition Reimbursement Program
Home Office Stipend