55 applicants

Company

LendingOne · 13 hours ago

Digital Marketing Director

Florida, United States

Full-time

Remote

Lead/Staff, Director/Executive

3+ years exp

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Growth Opportunities

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Responsibilities

Development of strategy and execution of digital media, email and automation efforts designed to drive growth, engagement, and retention

Building a comprehensive marketing automation plan using Hubspot, automating many of the manual email campaigns currently running, and adding those that are currently missed opportunities

In collaboration with Content Marketing Manager, design and implement email marketing strategies, managing subscriber lists to optimize lead nurturing and enhance customer engagement

Lead the on-page and off-page SEO strategy for the organization

Collaborate with leadership (marketing and otherwise) to understand business goals, competitive challenges to come up with innovative, scalable solutions. Track/monitor competitive insights

Work with the analytics team to develop KPI dashboards to regularly share with senior management

Optimize and implement best practices with an eye for scalable efficiency and automation

Work with third party performance marketing agency to plan, manage and optimize online digital ad campaigns, day-to-day production, and digital campaign budgets and schedules

Identify online trends and insights to optimize online marketing spend and campaign performance

Collaborate with Content Marketing Manager and third party partners to identify on and off-page SEO best practices to generate traffic to our websites, including but not limited to: backlinking strategies, metadata refinement and content recommendations

Perform regular website audits and QA, ensuring our digital machine is working behind the scenes and for our customers

Establish reporting and analysis of websites and campaigns, setting KPIs, trends and recommendations for continued improvement/optimization

Collaborate with marketing team and creative partners to produce top-performing digital assets

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingEmail AutomationSEOWordPressHubspotGoogle Analytics (GA4)Google AdWordsGoogle Tag ManagerAdobe Creative SuitePowerPointExcelA/B TestingDigital AdvertisingContent MarketingData AnalysisMarketing Financial ProductsConversion TrackingKPI Development

Required

3-5 years of experience in a senior digital manager role, or, 1 year of experience in an equivalent director role

5+ years of experience in developing and implementing digital and content marketing strategies

5+ years of hands-on experience working in WordPress

3-5 years of experience working in Hubspot

2-3 years of people leadership experience

Certification in Google Analytics (GA4) & AdWords

Hubspot Certifications (Marketing HubSoftware, Social Media, Inbound)

Develop and manage conversion tracking systems with Google Ads conversion pixels and Google Tag Manager, ensuring precise event tracking and robust testing

Analyze campaign performance and attribution using manual reporting and Excel, adjusting strategies based on data insights to improve efficiency and effectiveness

Keen knowledge and understanding of Digital Marketing and email automation best practices, functions, processes, procedures and techniques

Must be able to articulate strategies to address a diverse audience base (e.g., experienced investors, first-time investors) and tailoring messaging accordingly

Expertise in SEO content practices, as well as knowledge about usability/user experience principles and best practices

Up to date with the latest trends and best practices in digital marketing and measurement

Strong skills in reporting and optimization, including conversion performance, A/B testing, and page testing

Excellent knowledge of marketing tools, including WordPress, Hubspot, GA4, Google AdWords (and other relevant social ad platforms), Google Tag Manager, Adobe Creative Suite, PowerPoint and Excel

Strong understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data

Analytically minded, comfortable manipulating, visualizing and interpreting data in Excel. Driven to seek data-supported decisions

Strong understanding of web platforms, SEM, paid social, SEO, digital advertising, retargeting, and optimization strategies

Proven ability to conceive and implement successful marketing campaigns holistically including channel, ad creatives, landing pages, ad performance and customer lifetime value analysis across one or more channels (i.e., email, social Ads, Google AdWords & display, YouTube, affiliate networks, etc.)