Upwind Security · 4 hours ago

Digital Marketing Manager (US - Remote)

United States

Full-time

Remote

Mid Level

4+ years exp

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Responsibilities

Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across channels (email, social media, blogs, webinars, thought leadership placements, events, etc.).

Utilize marketing automation platforms (such as Mailchimp and Zoominfo) to design and manage workflows, lead scoring, and nurturing programs.

Lead and execute organic and paid social media strategy. Includes copywriting, content creation, performance monitoring, and community management.

Use Salesforce to manage lead data, track campaign performance, and ensure seamless integration between marketing and sales.

Analyze campaign performance using analytics tools (e.g., Google Analytics) to measure effectiveness and ROI.

Conduct A/B testing to optimize campaign elements.

Oversee the implementation and management of various marketing platforms, including Mailchimp, social media management tools, and PPC platforms (e.g. LinkedIn Ads).

Qualification

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Digital MarketingCloud SecurityMarketing AutomationSalesforceGoogle AnalyticsA/B TestingKPI Tracking