Daxko · 19 hours ago
Digital Marketing Manager - Online Marketing
Birmingham, AL
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Lead and implement SEO strategies across multiple brands, focusing on technical SEO, content optimization, and voice search to drive organic traffic and improve rankings.
Develop and oversee CRO strategies to optimize conversion rates across websites and digital campaigns
Monitor and optimize campaign performance metrics using tools like Google Analytics, Marin, and platform-specific analytics.
Integrate analytics platforms with business operations software to create comprehensive reports that demonstrate the impact of digital marketing initiatives on business outcomes.
Plan, execute, and analyze A/B testing campaigns to validate hypotheses and continually improve website and marketing performance.
Collaborate with cross-functional teams to align SEO and CRO efforts with broader marketing strategies and brand goals.
Drive content optimization efforts by leveraging AI and machine learning tools to analyze and enhance existing content for better user engagement and search engine performance.
Maintain and enhance local SEO strategies, ensuring strong visibility for regional and location-based searches.
Communicate regularly with stakeholders, providing actionable insights and recommendations based on campaign performance and SEO/CRO data.
Stay informed on the latest digital marketing trends and technologies, implementing innovative solutions to stay ahead in SEO and CRO practices.
Qualification
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Required
Bachelor’s degree in a relevant field or three (3+) years of agency experience
Two to Four (2 – 4) years of experience managing a large enterprise level SEO and CRO strategy.
Two to Four (2 – 4) years of experience with data tools: Google Analytics, SEMrush, Search Atlas, Google Search Console
Experience with On-page SEO and Local SEO
WordPress experience (including landing page build-out)
Direct customer interaction experience.
Experience managing multiple brand accounts at one time.
Comfortable learning and using complex software programs.
Ability to stay up to date on current industry trends and learn new technical skills.
Strong organization and planning skills.
Excellent time management skills with a proven ability to meet deadlines.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Extreme attention to detail.
Ability to effectively work independently, within a team, and with customers.
Benefits
Flexible paid time off
Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
Casual work environments
Remote work
Company
Daxko
Daxko is a technology company that empowers the fitness and wellness industry with innovative software solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$8.25MKey Investors
Frontier Growth
2021-10-19Private Equity
2016-09-06Acquired
2014-02-24Private Equity
Leadership Team
Jeff VanDixhorn
Chief Executive Officer
Wesley Gillette
Chief Product Officer
Recent News
2024-12-06
Pamlico Capital
2024-12-06
Charlotte Business Journal
2024-12-06
Company data provided by crunchbase
