AdMax Local · 16 hours ago
Digital Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $125K/yr
5+ years exp
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U.S. Citizen Only
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Responsibilities
Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition for your book of clients
Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow relationships and client investments
Manage Search, Performance Max, LSA, Display, Social, Remarketing, App Install, and Video advertising campaigns within the native Google, Meta, and Microsoft platforms and the proprietary AdMax Local platform
Plan, develop, and execute organic social management, local listings management, and SEO programs.
Communicate strategy and campaign progress to clients through weekly calls and emails
Provide recommendations and execute strategies for ad copy, keyword opportunities, campaign structuring, targeting, creative, display network, and other facets of Google inventory
Integrate consumer and business insights into media to enhance targeting and tracking efforts
Optimize performance marketing campaigns to meet and exceed SEM and paid social campaign benchmarks through channel-specific levers utilizing industry best practices
Responsible for monthly reporting on campaign performance with a keen eye toward media optimization to ensure efficient and effective campaign execution
Responsible for tight management of paid media budget, providing timely management of vendor setup, invoicing, and accruals
Manage the creative development process, including writing creative briefs, trafficking, and creative insights, ensuring timely delivery and alignment with client direction. Requires a solid understanding of the creative process and best business practices for creative development.
Qualification
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Required
US based applicants only
5+ years of experience managing multiple client portfolios in SEM (Search, Display, Remarketing, App Install). 1+ years Performance Max and Shopping experience.
5+ years of experience managing multiple client portfolios in paid social (Facebook/Instagram)
5+ years of experience in Client Management (Must be comfortable with a high volume of client meetings some weeks)
Experience working and developing strategy for clients with multiple franchise locations.
Strong ability to multitask, prioritize and respond with an appropriate sense of urgency in a fast-paced, deadline-driven environment
Proven track record of successfully planning and executing Paid Search, Paid Social, Paid Display, and YouTube campaign management and optimizations at scale
Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration
Detail-oriented, able to build project plans and presentations with strategic input
A proactive mindset, strong work ethic, and ability to collaborate effectively with cross-functional leads and existing teams
Experience driving campaigns from concept through to execution, and performing post-campaign analysis
Experience with analytics/tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager, Meta Business Suite
Experience optimizing landing pages and performing A/B and multivariate testing
Ability to work both independently and as part of a team in a professional business environment
Bachelor’s degree required.
Preferred
TikTok, Snapchat, Pinterest, and Twitter a plus
Master’s degree a plus
Bing Ads Accredited Professional (Preferred)
Google AdWords Certified (Preferred)
Meta BluePrint Certified (Preferred)
Google Analytics Certified is a plus
Benefits
Annual Performance Based Bonus potential
Remote environment (1 in-person get-together each quarter)
Health/dental/vision
Flexible approach to working hours (preference given to applicants in EST)
Unlimited PTO
401(k) plan
Company
AdMax Local
AdMax Local is an automated platform for creation & management of local search marketing campaigns.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
