Biotics Research Corporation · 3 hours ago

Digital Marketing Manager

United States

Full-time

Remote

Mid Level

$65K/yr - $85K/yr

4+ years exp

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BiotechnologyDietary Supplements

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Responsibilities

Lead Digital Strategy Execution: Oversee digital marketing strategy implementation, manage the content schedule, and optimize email marketing efforts through A/B testing.

Omni-Channel Marketing: Develop and execute successful omni-channel marketing campaigns, including digital advertising on platforms like Google Ads and Facebook Ads.

ECommerce & Platform Optimization: Manage and optimize the company’s eCommerce platform to enhance user experience and drive sales.

Performance Analysis & Reporting: Analyze key performance metrics, providing insights and recommendations for continuous improvement.

Team Leadership & Collaboration: Supervise junior team members, collaborate with cross-functional teams, and coordinate with partners to ensure alignment with overall business objectives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSocial Media MarketingECommerce ManagementMarketing AutomationAnalytics ToolsContent DevelopmentEmail MarketingDTC Marketing StrategiesAdobe Creative SuiteGoogle AnalyticsSEMrush

Required

Bachelor’s degree in Marketing or a related field, with at least 4 years of experience, preferably in the supplement, health, or wellness industry.

Proven track record in managing digital marketing campaigns with strong ROI, including experience with social media, eCommerce, email marketing, and corporate blog management.

Skilled in marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, SEMrush), and design tools like Adobe Creative Suite.

Experience in team leadership or supervisory roles, with strong organizational, planning, and prioritization skills.

Deep understanding of DTC marketing strategies in the health and wellness sector, with knowledge of industry-specific regulations and market dynamics.