BLAZE® · 4 hours ago

Digital Marketing Manager

Anaheim, CA

Full-time

Remote

Mid Level

$75K/yr - $75K/yr

4+ years exp

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CannabisComputer

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Responsibilities

Developing top-of-funnel marketing content that enables sales and drives new leads

Implementing CRM process improvements to create greater segmentation for targeted marketing campaigns

Participate in the development of paid campaigns, from sponsored posts to full-scale brand campaigns, to drive awareness and consideration for the BLAZE brand

Partner closely with our in-house design team to develop engaging creative. Especially video content

Support our Sales and support teams by ensuring all assets, messaging, and collateral are beautifully designed, impactful, and on-brand

Regularly brainstorm with the creative team and share interesting ideas to bring the BLAZE brand to life, coloring outside the lines of 'traditional' marketing

Stay on top of industry trends -- both within brand marketing and cannabis tech -- keeping the team informed and inspired

Monitor and evaluate campaign performance and provide recommendations for improvements

Support the development of diverse assets, including advertising (print & digital), collateral, emails, trade show materials, video, photography, training, etc

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS marketing funnelsSEO best practicesHubspot Marketing CRMGoogle AnalyticsWordPressDigital marketing ecosystemElementorCanvaAdobe design suiteLinkedIn advertisingInstagram advertisingEmail marketing campaignsProject management

Required

Strong understanding of marketing funnels for B2B SaaS

Knowledge of SEO best practices and implementation

Ability to manage a high volume of projects, under tight deadlines, working autonomously

Experience with Hubspot Marketing CRM

Experience with WordPress and Elementor

Experience with Canva or Adobe design suite

Experience with Google Analytics and other measurement tools

Strong work ethic and excellent attention to detail

Basic understanding of digital analytics and performance tracking

Bachelor’s Degree in a related field

4+ years of relevant marketing experience, agency-side or in-house

Strong understanding of the digital marketing ecosystem and the latest channel trends, including experience with social media and email marketing campaigns

Experience working closely with creative teams, and an understanding of the creative process

An enthusiastic people-person who's able to build impactful relationships and energize those around them