200+ applicants

Company

Concha Labs · 18 hours ago

Digital Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

$75K/yr - $90K/yr

2+ years exp

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Medical DeviceSoftware

Hiring Manager

Leslie Jensen-Link, PMP®, CSM® (she/her)

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Responsibilities

Work with the Marketing Director and other stakeholders to work both at a strategic and a “hands on” implementation level

Develop, execute, and analyze integrated digital marketing campaigns

Monitor campaign success and provide input into optimization strategies

Create conversion-oriented content for a variety of marketing channels including social media, website, and email

Write website copy with an eye towards search engine optimization (SEO), engagement, and conversion; this may include blog content and help center articles

Manage brand social media presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube, including taking ownership of developing and posting social media content and responding to comments, help grow reviews on appropriate platforms

Manage marketing team content calendar

Handle search engine marketing (SEM) including Google ads and retargeting

Own Facebook and other social media advertising from conception to implementation and analytics

Understand basic marketing metrics, KPIs, and reporting

Help select images and videos as needed, perform some video editing

Assist with content for print materials and presentation decks for partners and investors, as needed

Cross-team communication and collaboration with multiple teams within the company

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingEmail MarketingSocial Media ManagementSEOAnalytical ToolsContent CreationRegulatory Compliance ExperienceVideo EditingCollaboration Skills

Required

Minimum 2 years of progressive digital marketing experience, including email production and social media (both paid and organic) management for a brand

Experienced with common marketing stack tools such as email platforms (e.g. MailChimp), social media tools (e.g. Later), and analytic tools (e.g. Google Ads, Google Campaign Manager)

Understanding of SEO and web traffic metrics

Eagerness to work in start-up environment

Excellent communication, collaboration and teamwork skills

Attention to detail, organizational skills, and analytical skills

Strong problem-solving techniques

Proven time management skills

Resourcefulness