DigiCert · 4 days ago
Digital Marketing Manager
United States
Full-time
Remote
Mid Level
4+ years exp
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Responsibilities
Serve as global digital champion including planning, executing, and managing all paid digital marketing for DigiCert. This includes paid search, display, social media, and content syndication
Coordinate with our digital agency to optimize our digital marketing programs
Partner with other marketing and sales teams within DigiCert to execute integrated marketing campaigns that support key business objectives and growth goals across all digital channels
Manage paid digital budget and media mix allocation to maximize ROAS
Lead planning, execution, and analysis of digital marketing programs and campaigns
Use consumer insights to inform decisions on customer targeting and segmentation
Provide data-driven insights into campaign performance, channel initiatives, and consumer dynamics using existing data, internal research, and market insight platforms
Serve as an agile and flexible resource on developing digital marketing initiatives
Research and evaluate new processes, tools and technologies, and stay up-to-date on the latest developments in all relevant aspects of digital marketing
Always be testing!
Qualification
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Required
Bachelor’s degree in relevant field with 4+ years of digital/marketing experience
A passion for optimization. Our digital marketing programs are about making sure that our customers get access to the right information in the right place, so they can make informed decisions on how to solve their business challenges. We measure everything, are always testing, and always working to improve
Experience developing and executing digital marketing strategies, preferably in the cybersecurity or SaaS space
Advanced knowledge of digital marketing strategies and tactics for demand gen using paid digital media (paid search, paid social, display, content syndication)
Knowledge of modern marketing analytics and reporting systems (i.e. Salesforce, Eloqua, Tableau, Google Analytics, Adobe Analytics)
Experience collaborating with cross-functional partners
Strong analytical and organizational skills coupled with an attention to detail
The ability to multi-task and see work through to completion
Strong written and verbal communication skills. You will be creating presentations, writing reports, and meeting with geographically distributed teams. You will regularly need to clearly, succinctly, and persuasively communicate complicated information to audiences without a strong background in digital marketing
Ability to work independently, taking ownership to positively influence end-to-end results
Problem-solving skills and a continuous improvement mindset
Strong stakeholder management with the ability to impact and influence different areas of the organization
Preferred
Project management experience a plus
Benefits
Generous time off policies
Top shelf benefits
Education, wellness and lifestyle support
Company
DigiCert
DigiCert is a technology company focused on digital security.
1,001-5,000 employees
H1B Sponsorship
DigiCert has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (9)
2022 (11)
2021 (17)
2020 (7)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Crosspoint Capital Partners
2021-12-14Private Equity· Undisclosed
2019-07-10Private Equity· Undisclosed
2015-08-28Acquired· by Thoma Bravo
Leadership Team
Amit Sinha
Chief Executive Officer
David H. Morton
Executive Vice President & Chief Financial Officer
Recent News
2024-10-26
Business Wire
2024-10-22
Company data provided by crunchbase
