Be an early applicantLess than 25 applicantsPosted by Agency
ExpertHiring · 2 days ago
Digital Marketing Manager
Santa Monica, CA
Full-time
Onsite
Mid, Senior Level
$75K/yr - $95K/yr
5+ years exp
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Responsibilities
Develop a promotion strategy and calendar in lock-step with content and social based on trends and data inclusive of always-on and seasonal tactics.
Build and implement paid media strategies in alignment with HI USA's marketing objectives, encompassing a variety of digital channels.
Conduct extensive research and competitive analysis to identify target audiences, optimal advertising channels, and keywords.
Manage and optimize campaigns, including bid management, audience targeting, creative testing and open rate to build brand awareness and drive interest in HI USA's network of hostels.
Cultivate strategic alliances with internal stakeholders to drive cohesion between paid campaigns and broader marketing initiatives.
Facilitate and lead on coordination between the Graphic Design & Brand Manager, the Social Media Manager, and the Content Strategy Manager.
Own the email marketing strategy, including audience growth and segmentation, lifecycle and monthly promotional emails, content and design, deliverability, optimization and compliance with regulations.
Continuously optimize performance marketing campaigns across multiple digital channels, leveraging data-driven insights and A/B testing to enhance effectiveness.
Analyze campaign performance metrics and provide regular reports, insights, and actionable recommendations.
Manage performance marketing budgets effectively, ensuring optimal allocation and ROI across channels and campaigns.
Oversee relationships with external vendors, agencies, and partners involved in digital advertising.
Target a variety of audiences to refine outreach strategy towards underrepresented communities, highlighting our commitment to DEIA.
Qualification
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Required
Alignment with HI USA Values and commitment to workplace culture of DEIA.
5+ years of hands-on experience directly developing, implementing, and optimizing paid media campaigns across a variety of channels.
Bachelor’s degree in marketing, advertising, or related field (or equivalent work experience).
Analytical mindset with the ability to interpret data and make data-driven decisions.
Proficiency in digital marketing tools, such as Google Analytics, Facebook Business Manager, Google Ads, and similar platforms.
A deep understanding of paid social media strategies with a focus on driving conversions.
Expertise in targeting diverse audiences that deliver on HI USA’s commitment to DEIA.
Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Extensive experience with budget management and campaign performance tracking.
Preferred
Familiarity with using a CMS, HTML/CSS and design is a plus.
Experience in the hospitality and/or non-profit business is a plus.
Benefits
Outstanding benefit packages
People-first work environment
Competitive compensation and benefits
Company
ExpertHiring
ExpertHiring offers a wide range of search services to meet specific hiring and staffing requirements in companies and other agencies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Paul Champaneria
Founder/CEO
Company data provided by crunchbase
