Gravitational Marketing · 9 hours ago
Digital Marketing Manager
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Responsibilities
Lead and manage the digital marketing team, providing guidance, support, and strategic direction to ensure success across all campaigns
Conduct regular development meetings with team members to foster growth, align goals, and enhance overall performance
Craft and execute winning strategies across digital channels (Google Ads, Meta, email marketing, SEO, etc.) to boost client leads, conversions, and revenue
Manage and optimize daily budgets for SEM/PPC campaigns on platforms like Google and Facebook, maximizing ROI through bid adjustments, ad copy testing, and strategic refinements
Provide data-driven insights using tools like Google Analytics to evaluate campaign effectiveness and identify improvement opportunities
Collaborate with teams on landing page creation and optimization to enhance user experience and conversions
Lead client calls, delivering actionable insights and on-the-spot analysis
Stay ahead of the curve by adopting and experimenting with the latest digital marketing tools and trends
Qualification
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Required
Bachelor’s degree or equivalent experience
5+ years of digital marketing experience (automotive experience a plus)
Expertise in PPC, SEO, social media marketing, and analytics
Google Ads certification
Proficiency with AdWords Editor, Facebook Ad Center, Microsoft Excel, and Word
Strong analytical skills to turn insights into results
Creative thinking and innovation in digital marketing offerings
Preferred
Experience with Fluency Backpack or similar platforms a plus!
Excellent verbal and written communication skills
A confident, engaging personality that fosters trust and rapport
Strong project management and organizational skills, with attention to detail and deadlines
Benefits
5 weeks of PTO
Automatic 3% employer 401(k) contribution (after one year)
Skills enhancement education programs and paid certifications
Themed office activity days and a casual work environment
Kindle Book Club to support continuous learning
Monthly Flexible-Spending Benefits Stipend, so you can invest in the benefits that best support you
Comprehensive insurance and supplemental benefits through our Section 125 plan
Company
Gravitational Marketing
Gravitational Marketing specializes in search marketing, social advertising, media buying, programmatic display, and email marketing.