Harmonic · 3 days ago
Digital Marketing Manager
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Responsibilities
Develop and execute a comprehensive digital marketing roadmap.
Manage all digital marketing channels (website, blogs, email, social media, etc.) to ensure consistent branding and messaging.
Measure ROI and KPIs and manage the digital marketing budget.
Design and implement campaigns that drive high levels of customer interaction and lead generation.
Oversee social media strategy and execution, ensuring alignment with marketing goals.
Optimize online content and campaigns for SEO and analyze performance with tools like Google Analytics.
Drive database management and lead nurturing process optimization.
Stay informed about emerging digital marketing technologies and trends, identifying opportunities for innovation.
Build, lead, and mentor a team of digital marketing professionals to foster creativity, collaboration, and growth.
Qualification
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Required
Bachelor’s degree in Marketing, Business, or a related field; Master’s or MBA preferred.
10+ years of experience in digital marketing with leadership responsibilities.
Proven success in developing and executing marketing strategies that drive measurable results.
Expertise in managing digital campaigns, CRM tools, and analytics platforms.
Strong analytical, communication, and negotiation skills.
Ability to lead cross-functional teams and collaborate with stakeholders at all levels.
Passion for digital marketing technologies and staying ahead of industry trends.
Preferred
Master’s or MBA
Company
Harmonic
Harmonic provides video delivery solutions for broadcast, cable, satellite, internet, mobile and telco service providers.
Funding
Current Stage
Public CompanyTotal Funding
$160M2023-12-21Post Ipo Debt· $160M
1995-05-22IPO· undefined
Leadership Team
Recent News
2024-10-29
2024-10-29
Company data provided by crunchbase