Marchex · 5 hours ago
Digital Marketing Manager
United States
Full-time
Remote
Mid Level
$64K/yr - $80K/yr
3+ years exp
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Responsibilities
Develop and implement comprehensive digital marketing strategies to reach various personas at different stages of the buyer’s journey.
Manage and optimize digital advertising campaigns, including paid search, display, and social media ads across platforms such as LinkedIn, Google Ads, and other relevant channels.
Lead SEO and SEM efforts to improve organic search rankings and increase web traffic.
Create and/or manage content for blogs, social media, email campaigns, and awards submissions, focusing on product and solution insights, thought leadership, customer success stories, and industry trends.
Analyze and report on campaign performance, using tools like Google Analytics, HubSpot, Semrush, and others to optimize and refine strategies.
Generate detailed monthly reports on digital marketing efforts, providing insights on key metrics, campaign effectiveness, and ROI.
Collaborate with marketing, sales, and product teams to align marketing initiatives with overall business goals and product launches.
Stay up to date with the latest digital marketing trends and technologies and implement innovative strategies to enhance our digital presence.
Assist with content syndication efforts, including evaluating the effectiveness of deployed content across our target vertical markets.
Qualification
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Required
3 to 5 years of experience in digital marketing, preferably in a B2B enterprise software environment.
Proven track record of managing successful digital marketing campaigns and generating leads.
Experience in running effective paid advertising programs, including paid search, display ads, and social media advertising.
Strong understanding of digital marketing channels and tools, including Google Analytics, HubSpot, SEO tools, and social media platforms.
Excellent content creation skills, with experience in writing for blogs, social media, and other digital platforms.
Video marketing skills, with an understanding of video SEO.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Expertise in social media marketing, including effective content types and analytics.
Proficiency in email marketing, including campaign design, segmentation, and automation.
Knowledge of marketing automation tools and workflows.
Adaptability and willingness to stay updated with the latest industry trends and tools.
Preferred
Certifications in digital marketing, HubSpot, SEO, Google Ads, or similar areas are a plus.
Knowledge of the enterprise software industry and B2B marketing strategies is highly desirable.
Benefits
Medical, Dental, Vision insurance
Life & Disability
Employee Assistance Program
Paid Holidays
Generous PTO
Retirement Savings (401k/ RRSP)
Company
Marchex
Marchex provides AI-powered conversation intelligence SaaS solutions across voice and text-based communications channels.
201-500 employees
H1B Sponsorship
Marchex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (3)
2021 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-03-31IPO
Leadership Team
Edwin Miller
Chief Executive Officer
Russell C. Horowitz
Founder & Chairman and CEO
Recent News
2024-12-11
TradingView
2024-05-24
Company data provided by crunchbase
