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myGwork - LGBTQ+ Business Community · 3 days ago
Digital Marketing Manager
Carlsbad, CA
Full-time
Onsite
Mid Level
$103K/yr - $132K/yr
4+ years exp
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Responsibilities
Partner with key collaborators to design, implement, and optimize strategic digital marketing campaigns across multiple paid media channels, including social media, search engine marketing, and display advertising.
Continually monitor and optimize website search rankings through regular SEO strategies.
Own the digital marketing budget, ensuring dedication and providing regular guidance on spend management.
Drive continuous content marketing programs to ensure a steady stream of digital content for various platforms.
Evaluate and report on performance metrics regularly, providing optimization guidance to partners.
Establish and maintain processes that ensure consistent use of optimized methodologies to maintain strong digital campaign performance.
Handle digital projects, communicate effectively with collaborators, and ensure timely project completion.
Develop targeting strategies by channel to ensure campaigns reach specific audiences and meet business objectives.
Collaborate with regional and corporate digital marketing partners to ensure operational alignment and effective project coordination.
Work closely with the marketing program teams to ensure digital marketing strategies are driving business objectives, including sales funnel and revenue targets.
Qualification
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Required
Bachelor's degree in business, marketing, life sciences, or a similar field
4+ years of experience in developing digital marketing strategies that drive growth
Demonstrated ability to use industry trends and standard methodologies to create an exceptional digital customer experience
Strong analytical thinking skills with a shown ability to formulate digital performance outcomes that meet business needs
Outstanding communication skills, organizational capabilities, and attention to detail
Strong business acumen and customer focus
Collaborative partner who can positively influence across functional teams in a sophisticated, highly matrixed organization
Ability to succeed in a fast-paced environment
Highly motivated
Ability to multi-task and complete projects in a timely manner
Self-directed, persistent, and goal-oriented
Experienced with Microsoft Word, Excel, PowerPoint, and Outlook
Ability to travel up to 25% of time
Benefits
Healthcare
Annual incentive plan bonus
Employee assistance and family support programs
Commuter benefits
Tuition reimbursement
Paid time off (at least 120 hours), Paid holidays, Paid parental leave, Accident and life insurance, Short- and long-term disability
Retirement and savings programs including 401(k) and Employees' Stock Purchase Plan (ESPP)
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Leadership Team
Adrien Gaubert
Co-Founder & CMO
Recent News
2024-04-10
Company data provided by crunchbase
