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Company

NetApp · 1 day ago

Digital Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$141K/yr - $198K/yr

8+ years exp

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Cloud ComputingData Management

Culture & Values

H1B Sponsor Likely

Insider Connection @NetApp

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Outline and communicate structural page improvements to revenue teams

Identify powerful keywords and technologies for driving valuable traffic to netapp.com pages and improve SERP performance

Utilize AI and LLMO resources to support SEO strategies and track their success

Stay up-to-date with SEO/LLMO best practices and regularly audit the storage-space ecosystem for content, technical, and on-page opportunities

Collaborate with stakeholders and educate them on best practices and current strategies

Utilize tools like Adobe Analytics, Google Search Console, Ahrefs, SEMrush, and AI content resources

Qualification

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SEOAIKeyword ResearchGoogle AnalyticsAdobe AnalyticsAhrefsSEMrushContent CreationSocial Media MarketingData Analysis

Required

8+ years of experience in successfully developing and executing organic SEO campaigns in the B2B space

Interest and experience in creating performant content for LLMs, including Google Gemini and Perplexity AI

A thorough understanding of search engine algorithms and ranking methods with a willingness to communicate these with stakeholders

Experience with SEO industry programs, such as Google Analytics and Ahrefs

Strategic knowledge of keyword research best practices and the 'think-on-your-feet' ability to change strategies 'live'

Comfortable analyzing high volumes of data on a daily basis

Preferred

Experience with other aspects of marketing, such as content creation or social media marketing is a plus

Benefits

Health Insurance

Life Insurance

Retirement or Pension Plans

Paid Time Off (PTO)

Various Leave options

Performance-Based Incentives

Employee stock purchase plan

Restricted stocks (RSU’s)

Company

NetApp

Glassdoor

4.1

NetApp specializes in data storage, data infrastructure, and data management solutions.

Founded in 1992

San Jose, California, USA

10,001+ employees

http://netapp.com

H1B Sponsorship

NetApp has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (113)

2022 (234)

2021 (214)

2020 (203)