Barracuda · 2 days ago

Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Responsible for execution of digital marketing campaigns within the ad platforms and across product groups and geos to deliver leads and pipeline through paid search, PPC, SEO, Rollworks and DemandBase

Plan and execute digital marketing programs and campaigns comprising an integrated customer experience throughout buyers journey, with an emphasis on paid search and SEO

Partner with the product, comms, analytics, web, growth marketing and creative teams to identify core messaging and test the performance of search, landing pages and content performance

Work closely with reporting & BI teams to Identify optimization opportunities and establish regular cadence of reporting KPIs by product and region that give real insight into digital productivity

Collaborate with global marketing teams to develop digital templates and platforms to meet regional needs

Qualification

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Digital MarketingSEOGoogle AdsPaid SearchRollworksDemandBasePipeline ManagementSalesforceGoogle AdwordsCampaign ManagementEmerging TechnologiesProblem-SolvingCommunicationAnalyticalCommitment

Required

5 years' relevant experience executing and optimizing digital campaigns, writing compelling search ads

Thorough knowledge of paid search, SEO and Google Ads are a must; experience with Rollworks and DemandBase are nice-to-have

Understanding of how customer journeys work from marketing interaction to website visit to funnel success

Strong track record of driving pipeline and achieving growth goals through digital marketing programs

Strong analytical skills to identify optimization opportunities at each step of digital customer journey, including a general knowledge of Salesforce and Google Adwords reporting

Strong communication skills, both written and verbal, enabling clear articulation of campaign strategies, performance insights, and optimization recommendations to stakeholders at all levels.

Commitment to ongoing professional development, staying on top of industry trends, emerging technologies, and best practices in digital marketing, and applying relevant insights to drive innovation and optimize campaign performance.