Pacvue ยท 2 days ago
Digital Marketing Manager
United States
Full-time
Remote
Mid Level
4+ years exp
Maximize your interview chancesDigital MarketingE-Commerce
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Responsibilities
Partner with our marketing leadership team to plan and execute digital marketing campaigns, with primary responsibilities including digital asset management, SEO strategy & execution, web management & optimization, and database management.
Management of our WordPress website, including updating and creating new pages and general maintenance to ensure a seamless user experience.
Conduct A/B testing on landing pages, CTAs, headlines, forms and page layouts to improve user experience and increase conversion rates, continuously analyzing to make data-driven recommendations for improvement.
Develop and implement comprehensive SEO strategies to increase organic traffic and improve keyword rankings, continuously surfacing content opportunities as well as opportunities for technical improvement.
Ensure existing and new pages are optimized with SEO friendly title tags, meta descriptions, header tags, internal linking, and content optimization.
Develop SEO-targeted blog posts, review and revise existing content to increase rankings and update as needed, including writing blog posts, reports, and other SEO-targeted landing pages.
Collaborate with content team to generate campaign content that aligns with SEO best practices and drive organic traffic growth.
Ensure compliance with data privacy regulations (e.g., GDPR) and company policies across all marketing operations activities and technology.
Collect, analyze & report on campaign results and website traffic, identifying critical conversion and drop-off points, key SEO metrics, keyword rankings, recommending opportunities to optimize our lead funnel.
Be the go-to person for SEO and website needs of the marketing team.
Qualification
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Required
4+ years of proven experience in a digital marketing role in a B2B SaaS organization, eCommerce industry experience is a plus.
Demonstrable experience in SEO, including SEO principles, techniques, and best practices.
Excellent SEO writing and copy-editing skills, including blog posts, reports/eBooks, social media, and other content formats.
Strong expertise in Hubspot, Wordpress, Google Analytics, Google Search Console, and Salesforce is required.
Experience in managing a website, optimizing landing pages, and conducting A/B and multivariate tests.
Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones.
Solid project management abilities, with a track record of successfully managing multiple projects simultaneously.
Preferred
eCommerce industry experience is a plus.
6sense, Hotjar, & SEMrush is a plus.
Benefits
Unlimited Paid Time Off
Paid Holidays and Floating Holidays
Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
401k with Employer Match
Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
Paid Parental Leave
Company
Pacvue
Pacvue is a commerce acceleration platform that turns insights into actionable recommendations and drives business growth.
501-1000 employees
H1B Sponsorship
Pacvue has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (6)
2022 (3)
Funding
Current Stage
Late StageTotal Funding
unknown2021-10-26Acquired
Leadership Team
Rahul Choraria
CEO
M
Melissa Burdick
Co-Founder
Recent News
2024-05-20
Mexico Business News
2024-03-12
Company data provided by crunchbase
