200+ applicants

Company

Pete & Gerry's Organics, LLC · 1 day ago

Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Hiring Manager

Brandi Fried

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Responsibilities

Play a pivotal role in developing and executing PGO’s 360o marketing and media strategy, partnering closely with Brand Marketing to develop campaign and creative agency briefs for upcoming initiatives.

Lead the planning, activation, and measurement of integrated marketing plans, delivering on full funnel objectives.

Manage execution of digital efforts, including writing copy for emails, SMS, and website content, ensuring all messaging is consistent with brand voice and business objectives.

Serve as the primary project manager for the digital marketing team, overseeing all projects from conception through to completion, ensuring flawless execution.

Collaborate with the web development team to optimize the company website and content for user experience, engagement, conversion, and search engine visibility. Oversee the development of landing pages for marketing campaigns.

Stay up to date on digital marketing trends and technological advancements to continually refine and adapt our marketing efforts.

Monitor organic and paid campaign performance, identifying actionable insights to optimize digital marketing efforts to ensure we exceed internal KPI goals.

Lead marketing performance reporting, delivering monthly and quarterly analyses to inform ongoing decision making and strategy, and demonstrate business growth.

Focus on lifetime value metrics, ensuring that marketing strategies contribute to long-term customer engagement, loyalty, and brand growth.

Manage relationships with external agency partners to ensure alignment with our strategic objectives and executional excellence.

Maintain clear and effective communication with the larger marketing team, facilitating strategic alignment and informed decision-making.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Marketing360 Marketing StrategiesFull-funnel MarketingSEOSEMCRMWebsite OptimizationAnalytics ToolsCopywritingCampaign Performance AnalysisData-driven Decision MakingProject ManagementGoogle AnalyticsPowerBI

Required

5-7 years digital marketing experience at a CPG brand.

Ability to create and execute 360 marketing strategies aligned with business goals.

Strong understanding of full-funnel marketing tactics.

Strong organizational skills to manage multiple campaigns from conception to completion.

Ability to prioritize tasks, meet deadlines, and oversee a team effectively.

Proficiency across digital channels (social media, SEO, SEM, CRM, website, and paid media).

Knowledge of industry trends, tools, and best practices.

Skilled in using analytics tools (e.g., Google Analytics, PowerBI) to track, interpret, and report on campaign performance.

Capable of extracting actionable insights to inform ongoing strategy, optimize KPIs, and contribute to data-driven decision-making.

Skilled in writing brand-aligned, engaging copy for emails, SMS, websites, and other digital channels.

Familiarity with SEO principles to enhance content effectiveness.

Strong interpersonal skills for coordinating across teams.

Ability to foster a collaborative team environment that drives results.

Passionate about supporting brands that prioritize animal welfare, healthy foods, and sustainability, and dedicated to upholding these values and promoting initiatives that align with a mission-driven approach.