200+ applicants

Company

Original Job Post

Pets Best Insurance Services, LLC · 3 days ago

Digital Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Insurance

Insider Connection @Pets Best Insurance Services, LLC

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Execute strategy for direct-to-consumer digital acquisition channels – including close partnership with partners and agencies to ensure both delivery and optimization against budgets and target acquisition goals

Work with IT and analytics teams within Pets Best and the broader organization to ensure campaign tracking is optimized for segmentation, audiences, and journey analytics

Own budget and spend across all assigned channels – work closely with Finance to process payments and reconcile spend

Develop a deep understanding of customer needs, and an ability to know how to translate these into effective copy and creative

Work to ensure that all media buys (programmatic, social, premium, affiliate and direct) align with broader business objectives

Create test summaries that capture learnings and best practices to optimize messaging across various customer segments

Serve as subject matter expert in use of digital tools to gain audience insights and personalize acquisitions experience

Partner with digital product team to align on-site experience with acquisitions strategy

Develop and present at regular business reviews and planning meetings

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital strategy developmentAffiliate marketingPaid searchPaid socialDisplay advertisingProgrammatic mediaProject managementMarketing budget managementPerformance marketingProblem-solvingVendor managementDigital media managementInsurance marketingQuantitative skillsMath proficiencyDigital measurement toolsPaid media capabilitiesCross-functional collaborationTracking pixelsData integrationsGoogle AnalyticsImpact RadiusTuneMS Office proficiencyStrategic thinkingInter-personal skills

Required

Bachelor’s degree or in lieu of degree, GED and 7+ years marketing experience in the ecommerce, insurance, or financial services industry.

3+ years of experience in developing multi-channel digital strategy, including affiliate, paid search, paid social, display, and programmatic media – either in an agency or for a consumer brand to include:

2+ years of experience in vendor/project management

Experience owning marketing budget, with prior accountability for large scale performance marketing campaigns

Preferred

MBA preferred

Prior experience managing digital media agencies, and affiliate marketing partnerships

Experience in marketing insurance products through digital distribution channels

Strong quantitative skills, including analytical abilities and math proficiency

Prior experience working with digital measurement tools such as Google Analytics, and affiliate management tools such as Impact Radius or Tune

Strong understanding of technical requirements, including tracking pixels, data integrations, etc. as it applies to paid media capabilities

Strategic thinking with ability to develop and implement actionable plans to drive business results.

Strong inter-personal skills, with ability to influence across cross-functional teams

Demonstrated project management skills. Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.

Strong PC proficiency (MS Office Suite) or comparable software applications