Rove · 7 hours ago
Digital Marketing Manager
Orange County, CA
Full-time
Remote
Mid Level
$75K/yr - $85K/yr
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Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build, and maintain our social media presence across platforms like Facebook, Instagram, and Twitter.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Develop and implement effective search engine optimization (SEO) strategies.
Coordinate with advertising and media experts to improve marketing results.
Manage the strategy and setup of all paid campaigns.
Lead the management and improvement of the company's e-commerce platform.
Oversee and manage all contests, giveaways, and other digital projects.
Qualification
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Required
Bachelor’s degree in Marketing or related field preferred.
Proven work experience as a Digital Marketing Manager.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Solid knowledge of web analytics tools like Google Analytics.
Must be proficient in Microsoft Excel, PowerPoint, Word, and GSuite.
Experience with social media advertising on platforms like Facebook, Instagram, and Twitter.
Familiarity with web design and understanding of e-commerce platforms.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
Working knowledge of ad serving tools.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Strong analytical skills and data-driven thinking.
Strong written and verbal communication skills.
The job requires a high level of attention to detail as well as the ability to work independently with minimal supervision or supervision and with other departments under supervision.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Light to moderate lifting (up to 25-75lbs); heavier weights with assistance.
Must be able to stand for prolonged periods of time.
Possibility of repetitive motion.
Working at a fast pace, subject to many interruptions and both physical and mental demands.
Preferred
Experience with running cannabis or hemp advertising campaigns is a plus.
Benefits
Reimbursement for all business expense made while on company business, which are reimbursed weekly.
Reimbursement for all gas purchased while on company business, which are reimbursed weekly.
Unlimited PTO for all salaried full time employees.
Dedicated 40 hours of both sick and bereavement leave that renews every year.
Medical coverage through Anthem Blue Cross Blue Shield with up to 70% of the cost covered by the company (following a 60 day waiting period)
Dental and vision plans (employee cost)
401(k) and Roth 401(k) services (following a 60 day waiting period).
Private Accident Insurance
Private Life Insurance
Pet Insurance
Company
Rove
Rove is a cannabis company.
Founded in 2016
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
