200+ applicants

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Company

Original Job Post

runZero · 2 days ago

Digital Marketing Manager

United States

Full-time

Remote

Senior Level

$125K/yr - $145K/yr

5+ years exp

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Asset ManagementCyber Security

Comp. & Benefits

Insider Connection @runZero

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Coordinate and implement integrated digital marketing programs, including social media, email marketing, paid programs, online advertising, and targeted ABM initiatives to enhance online presence and engagement with key accounts.

Create strategies and test digital channels to drive free trials of the runZero Platform, monitoring the downstream activation rates and conversion to opportunity.

Craft and refine email campaigns aimed at nurturing leads and promoting offerings, ensuring optimal engagement and conversion rates.

Monitor, analyze, and report on digital campaign performance across platforms, providing actionable insights and recommendations for improvement.

Exhibit flexibility, adapt to evolving priorities, and efficiently manage multiple projects with varying deadlines to ensure timely and effective execution.

Rigorously measure the effectiveness of all digital marketing activities against ROI and KPIs, employing A/B testing, analytics tools, and ABM metrics for continuous optimization.

Stay abreast of the latest trends, tools, and technologies in digital marketing to foster innovation and maintain a competitive edge, with a focus on advancements in PLG and ABM strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital marketingSaas demand generationPlg campaignsAbm campaignsCopy editingProofreadingMarketing analyticsSalesforceMarketoFree trialGo-to-market modelEnterprise technical buyersProblem-solving communicationAnalytical skillsAttention to detail cybersecurity

Required

Bachelor’s degree in marketing, communications, or a related field.

5-8 years of experience in B2B digital marketing and/or SaaS demand generation in the tech or security industry, with substantial experience in deploying successful PLG and ABM campaigns.

Proven success in developing and executing digital marketing campaigns that drive measurable results.

Excellent writing, copy editing, and proofreading skills.

Strong analytical skills and experience with marketing analytics tools, including Salesforce, Marketo, and 6Sense.

Experience with a free trial, PLG go-to-market model.

Understanding of enterprise technical buyers.

Preferred

Familiarity with the cyber security industry is a plus.

Benefits

Platinum-level medical, vision, dental, life, and short-term disability coverage

4% 401(k) matching program

Unlimited PTO

Equity for all employees

Company

runZero

runZero delivers the most complete security visibility possible, providing you the ultimate foundation for successfully managing exposures and compliance.

Founded in 2018

Austin, Texas, USA

51-200 employees