Be an early applicantLess than 25 applicants

Company

Shedavi · 16 hours ago

Digital Marketing Manager

Atlanta Metro

Contract

Remote

Entry, Mid Level

2+ years exp

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Consumer GoodsCosmetics

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Responsibilities

Execute an omni-channel organic and paid customer journey with a profitable path to purchase

Plan and create integrated marketing campaigns: paid ads, search engine marketing, search engine optimization, email and SMS marketing, blog writing and copy, landing pages, affiliate marketing - to strengthen brand awareness, revenue, and meet company goals

Oversee the editorial calendar and review process for social media content

Develop and execute monthly marketing calendars

Maintain consistent brand messaging across all platforms

Allocate funds within marketing budget

Define key performance indicators (KPIs) and analyze data to track success towards company goals. Provide quarterly, monthly, weekly and daily reporting

Build and manage loyalty, referral, and affiliate programs

Manage social commerce programs including Facebook & Tiktok Shop catalogs

Identify industry shifts and trends to incorporate new ideas into marketing strategy

Perform A/B and multivariate testing to optimize performance across channels

Improve the design, UX, traffic, and content of the website (with developers)

Simultaneously manage multiple project schedules and deadlines

Exercise excellent copywriting, editing, and proofreading skills to ensure communications are creative, clear, and error-free

Make improvements to the customer journey to ensure a consistent and quality experience based on customer satisfaction, market trends, data, and insights

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingPaid Advertising ManagementSearch Engine OptimizationEmail MarketingCopywritingContent WritingSocial Media ManagementEcommerce PlatformsAnalytic ToolsProject ManagementMicrosoft SuiteGoogle WorkplaceKlaviyoMailchimpSEMRushAhrefsGoogle AnalyticsGoogle Search ConsoleYoutubeFacebookPinterestInstagramTikTokBeauty Industry Knowledge

Required

Bachelor’s or graduate degree in Digital Media, Communications, Marketing, Project Management or related field preferred

2+ years of professional experience

Soft skills: adaptive, analytical, communicative, detail-oriented, multitasker, problem-solver, works well under pressure and with others

Hard skills: Paid advertising management (Google, Meta, Amazon), search engine optimization (Google), email marketing (Klaviyo or Mailchimp), copywriting, content writing, planning

Familiar with social media platforms (Youtube, Facebook, Pinterest, Instagram, TikTok), ecommerce and marketplace platforms (Shopify & Amazon), and analytic tools (SEMRush/ Ahrefs, Google Analytics, Google Search Console)

Proficient in Microsoft Suite and Google Workplace

Preferred

Knowledge of beauty or consumer packaging goods in DTC ecommerce online sale channels a plus

Company

Shedavi

For over a decade, Shedavi has been an innovator in hair growth and care products formulated with vitamins and natural ingredients for healthy, textured hair.

Founded in 2014

Atlanta, Georgia, USA

2-10 employees