Solar Landscape · 2 days ago

Digital Marketing Manager

Asbury Park, NJ

Full-time

Onsite

Mid Level

3+ years exp

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Responsibilities

Oversee digital marketing programs for acquiring community solar subscribers. Work closely with our digital marketing agency to develop test plans, creative and copy, and optimization strategies. Use data-driven insights to optimize marketing strategies and achieve subscriber targets

Execute our landing page strategy for all incoming subscriber acquisition traffic. Make page enhancements and conduct testing to drive improved subscriber conversion rates

Partner with internal and external teams to establish trigger/drip email campaigns to drive improved subscriber conversion rates and reduce churn rates

Manage the Solar Landscape website, oversee SEO strategies, and ensure the website is clearly communicating Solar Landscape’s value proposition to community solar subscribers and commercial real estate companies

Work with the VP of DTC Marketing to evolve our digital measurement and analysis capabilities. Track key performance indicators (KPIs) such as response rates, conversion rates, and subscriber acquisition cost. Generate regular reports on campaign performance and present findings to leadership

Qualification

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Digital marketingGrowth marketingPerformance targetsMarketing analyticsData-driven decisions communicationCollaborationPassion for sustainabilityGoogle AdsMeta AdsGoogle AnalyticsMicrosoft DynamicsWordPressEmail Marketing