Summa Linguae Technologies · 1 day ago
Digital Marketing Manager
FL
Full-time
Remote
Mid, Senior Level
$70K/yr - $95K/yr
5+ years exp
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Responsibilities
Plan, script, and produce video content that educates and engages the target audience. Focus on transparency and answering key customer questions through visual storytelling.
Ensure that all content follows brand guidelines, maintaining consistency in style, tone, and accuracy, while prioritizing honesty and transparency.
Champion the •They Ask, You Answer• approach by consistently creating transparent and helpful content that directly addresses customer questions. This includes blogs, case studies, videos, and other formats designed to simplify complex topics and guide customers through their decision-making process.
Maintain a well-organized content calendar, ensuring consistent, timely publication that aligns with marketing goals and customer needs.
Develop and implement keyword strategies based on real customer searches. Ensure that all content follows SEO best practices to drive organic traffic and increase visibility.
Analyze content performance using tools like Google Analytics, tracking key metrics such as traffic, engagement, and conversions. Continuously refine strategies based on data insights to improve customer engagement and lead generation.
Stay updated on content marketing trends and emerging technologies, including AI-driven tools. Experiment with innovative content formats to ensure the company stays competitive and relevant in the marketplace.
Collaborate with sales to create content that addresses common objections and customer challenges, driving alignment between marketing and sales. Ensure content helps facilitate a smooth and informed customer journey.
Qualification
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Required
5+ years of content marketing experience, preferably in B2B.
Bachelor’s degree in Marketing, Communications, or a related field.
Proven expertise in SEO, content management systems (e.g., HubSpot), and analytics tools (e.g., Google Analytics).
Strong writing, editing, and communication skills with a focus on simplifying complex concepts and providing honest, helpful information.
Experience with video content production.
Excellent organizational skills and ability to manage multiple projects and deadlines.
Collaborative mindset with experience working cross-functionally with sales, product, and creative teams.
Preferred
Knowledge of AI-driven marketing tools is a plus.
Benefits
Health, dental, and vision insurance
RRSP or 401(k) with company match
Paid Time Off
Company
Summa Linguae Technologies
Summa Linguae Technologies is a language and technology service provider headquartered in Poland with 7 offices located across North America, Europe, and Asia.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-02-21Acquired· undefined
2015-05-18IPO· undefined
Company data provided by crunchbase
