166 applicants

Company

Testlio · 2 days ago

Digital Marketing Manager

United States

Full-time

Remote

Senior Level

7+ years exp

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Developer ToolsMobile

Growth Opportunities

H1B Sponsor Likely

Hiring Manager

Vanessa Alcorta

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Responsibilities

Develop, execute, and refine end-to-end digital marketing campaigns, including defining the channel mix and budget, planning the campaigns, managing their execution, measuring their success, and reporting on results.

Generate high-quality leads and grow the sales pipeline through various marketing campaigns, including paid media (Google AdWords, AdRoll, LinkedIn, etc), email marketing, content syndication, and other tactics.

Develop a conversion rate optimization roadmap with tactics such as landing page testing, funnel optimization, and ad copy testing.

Analyze data to report on campaign effectiveness and make data-driven adjustments to optimize results continually.

Oversee marketing automation and CRM platforms (HubSpot) to capture, qualify, and manage leads.

Work closely with Revenue Operations for granular tracking, reporting, and efficient lead management during the handoff from marketing to sales and lead scoring.

Efficiently allocate and manage the demand generation budget to maximize ROI and achieve growth targets.

Maintain a regular feedback loop with the content, creative, sales, and operations teams to drive ongoing improvements in campaign performance and conversion rates.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingDemand GenerationLead Lifecycle ManagementCampaign ManagementHubSpotABMEmail MarketingGoogle AnalyticsLinkedIn Campaign ManagerAdRollConversion Rate OptimizationA/B TestingAudience SegmentationCampaign AnalyticsBudget ManagementData AnalysisLead NurturingLanding Page TestingFunnel OptimizationCampaign ReportingContent SyndicationPassion for Data

Required

7+ years experience in B2B marketing, preferably in a startup or fast-paced environment.

High competency with ABM and a strong understanding of demand generation, lead lifecycle, and lead nurturing best practices.

Hands-on experience managing campaigns across multiple channels, such as email marketing, Google Analytics, LinkedIn Campaign Manager, AdRoll, etc.

Ability to define requirements and manage campaign execution, including content needs, data capture strategy, reporting on results, and ongoing nurture programs.

Experience with conversion rate optimization, A/B testing, audience segmentation, and campaign analytics.

Proficiency in HubSpot and proven track record building emails, landing pages, forms, and workflows on the platform.

Track record of owning a demand generation budget and corresponding outcomes.

Eagerness to take ownership and ability to thrive in a fast-paced, remote environment.

Company

Testlio

Glassdoor

4.2

At Testlio, we test your products and uncover issues before your customers do. We are fast, scalable and focused on quality.

Founded in 2012

San Francisco, California, USA

201-500 employees

http://testlio.com

H1B Sponsorship

Testlio has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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2022 (2)