200+ applicants

Company

TiDB, powered by PingCAP · 9 hours ago

Digital Marketing Manager

United States

Full-time

Remote

Mid Level

$102K/yr - $122K/yr

4+ years exp

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Cloud Data ServicesDatabase

H1B Sponsor Likely

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Responsibilities

• Paid Advertising Management:

• Assist in defining our overall paid demand generation strategy across paid search, paid social, programmatic display, and/or sponsored publisher channels.

• Work with 3rd party agencies to plan, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta and Twitter (X).

• Develop strategies for Account Based Marketing (ABM), retargeting, audience segmentation, and multi-channel advertising to drive lead generation and brand awareness.

• Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects from Lead > MQL > IQM > closed won.

• Manage advertising budgets efficiently to maximize ROI and achieve performance targets.

• Continuously test and iterate on ad creatives, copy, and landing pages to improve campaign outcomes.

• Conversion Rate Optimization (CRO):

• Analyze website and landing page performance to identify friction points and areas for improvement.

• Design and implement A/B tests and experiments to optimize user experience and increase conversion rates.

• Collaborate with designers and developers to implement changes based on insights from testing and analytics.

• Search Engine Optimization (SEO):

• Develop and execute an SEO strategy to improve PingCAP’s organic search rankings and visibility.

• Conduct keyword research, on-page optimizations, and technical SEO audits to enhance site performance.

• Collaborate with content teams to align content creation with SEO goals, ensuring relevance and high search rankings.

• Monitor and report on SEO performance, making adjustments to strategies as needed.

• Analytics & Reporting:

• Track and report on the performance of paid campaigns, CRO efforts, and SEO initiatives using tools such as Google Analytics, SEMrush, and ad platforms.

• Provide actionable insights and recommendations to optimize digital strategies and achieve growth objectives.

• Assist in establishing KPIs for paid media, CRO, and SEO efforts and regularly communicate results to stakeholders.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingPaid AdvertisingSEOCROGoogle AdsLinkedIn AdvertisingA/B TestingGoogle AnalyticsMarketing AutomationSalesforceHubSpotMarketoCloud Computing

Required

4+ years of experience in performance marketing, paid advertising, SEO, and CRO, preferably within SaaS or tech industries.

Expertise in managing campaigns across Google Ads, LinkedIn, and other digital advertising platforms.

Strong understanding of CRO principles, with hands-on experience conducting A/B testing and optimizing user journeys.

Proven experience in SEO strategy development, keyword research, and technical SEO.

Data-driven mindset with proficiency in analytics tools like Google Analytics, Google Tag Manager, and marketing automation platforms.

Strong project management skills and ability to collaborate with cross-functional teams.

Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).

Preferred

Knowledge of open-source technologies, cloud computing, or databases is a bonus.

Benefits

Health insurance

Flexible vacation time

Paid holidays

Parental leave

Company

TiDB, powered by PingCAP

Founded in 2015, TiDB was born from the vision of three talented software engineers who set out to build a database system that would be more scalable and reliable than MySQL, while retaining its rich ecosystem of tools and frameworks.

Founded in 2015

Sunnyvale, California, USA

501-1000 employees

https://pingcap.com

H1B Sponsorship

TiDB, powered by PingCAP has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)

2022 (8)

2021 (2)