26 applicants

Company

Original Job Post

Zeta Global · 2 days ago

Digital Marketing Manager

New York, NY

Full-time

Hybrid

Mid Level

$75K/yr - $90K/yr

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H1B Sponsorship

Hiring Manager

Marti Rosche

Insider Connection @Zeta Global

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and execute paid media strategies to increase website traffic and brand visibility.

Monitor and optimize campaigns across multiple platforms to ensure maximum efficiency and ROI.

Analyze campaign performance data and provide actionable insights for continuous improvement.

Oversee the day-to-day management of the company website, ensuring content is up-to-date, accurate, and engaging.

Collaborate with cross-functional teams to implement website enhancements and improvements.

Utilize analytics tools to track website performance metrics and identify areas for optimization.

Develop and implement SEO strategies to improve organic search rankings and drive qualified traffic.

Conduct keyword research, on-page optimization, and content optimization to enhance website visibility.

Stay updated on SEO best practices and algorithm changes to ensure our strategies remain effective.

Plan, execute, and manage paid search campaigns across various platforms such as Google Ads and Bing Ads.

Conduct keyword research, ad copywriting, and bid management to maximize campaign performance.

Monitor campaign budgets and performance metrics to achieve desired outcomes.

Create and manage paid social advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

Develop targeting strategies, ad creatives, and campaign objectives to reach the desired audience segments.

Analyze campaign results and optimize targeting parameters and ad creatives for improved performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingPaid MediaSEOWebsite ManagementDigital AdvertisingGoogle AdsFacebook Ads ManagerLinkedIn AdsWordpressDriftSEMrushData InterpretationData-Driven DecisionsProblem-SolvingCommunicationCollaborationDetail-OrientedProject ManagementMultitaskingPrioritization

Required

Proven experience in digital marketing with a focus on paid media, SEO, and website management.

In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, 6Sense, LinkedIn Ads, Wordpress, Drift, SEMrush or something similar etc.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.

Detail-oriented with strong project management skills and the ability to multitask and prioritize tasks effectively.

Benefits

Unlimited PTO

Excellent medical, dental, and vision coverage

Employee Equity and Stock Purchase Plan

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Company

Zeta Global

Glassdoor

3.7

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

Founded in 2007

New York, New York, USA

1,001-5,000 employees

http://www.zetaglobal.com

H1B Sponsorship

Zeta Global has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (8)

2022 (7)

2021 (8)

2020 (14)