Rocket Lawyer · 1 week ago

Digital Marketing Manager/Senior Digital Marketing Manager (Remote in Arizona)

Arizona, United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $153K/yr

7+ years exp

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Responsibilities

Manage an annual strategy and execution roadmap for sustained year-over-year growth. Optimize and operationalize an innovative audience strategy across paid social, CTV, programmatic, and YouTube, prioritizing the use of first-party data.

Actively manage our investment strategy and media plans effectively, ensuring cost efficiency and scalability. Regularly assess our media mix and leverage insights to make informed investment decisions.

In partnership with our agency and ad platform partners, execute and optimize campaigns across multiple channels, managing a test-and-learn roadmap to continuously enhance performance. Align your campaigns with the Rocket Lawyer marketing calendar to maximize business impact.

Implement optimization strategies to improve business performance and ensure that our message reaches the right audience in the right places. Collaborate cross-functionally on media measurement strategies, utilizing MTA, MMM, and MMT frameworks to provide actionable insights and maximize the effectiveness of channel investments.

Partner with Marketing, Growth, Product, and Finance teams to inform and implement integrated go-to-market strategies, contributing to company growth targets. Collaborate closely with our Content and Design teams to provide ad platform partners with engaging marketing materials and best-in-class ad creative. Partner with our Business Intelligence team to understand program impact, monitor performance on campaigns and analyze performance metrics, track KPIs, and optimize campaigns to maximize ROI; Produce regular monthly and quarterly updates of results, learnings, and plans.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Digital MarketingCampaign ManagementData-driven Decision MakingSaaS ExperienceMedia Measurement MethodologiesPerformance MetricsGoogle SheetsExcel

Required

7+ years of hands-on marketing experience, in which 3-5 years of experience should directly be managing paid digital channels, including paid social, CTV, programmatic, and video advertising

Bachelor’s degree in Marketing, Business, or a related field

Proven track record of success in paid digital, paid media, growth marketing, emerging channels, or similar

Understanding of media measurement methodologies (MTA, MMM, MMT) and the ability to turn data insights into effective campaign optimizations

Detail-oriented, with excellent organizational, project, and time management skills to balance multiple priorities and deliver high-quality results on schedule

Data-driven, analytical mindset with a good understanding of Marketing KPIs and familiarity with Google Sheets or Excel

Detailed, analytical, strategic, and customer-focused

A self-starter who thrives in a fast-paced environment and can roll up his/her sleeves to build best-in-class marketing practices

Deep familiarity with all performance metrics including CPA, CPL, CPC, LTV, and ROAS

Ability to learn quickly

Excellent verbal and written communication skills, with a demonstrated ability to work effectively across teams