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myGwork - LGBTQ+ Business Community · 3 days ago
Digital Marketing Media Channels Manager
Michigan, United States
Full-time
Onsite
Senior Level
5+ years exp
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Responsibilities
Develop and manage a team to deliver digital media campaigns for CMD
Define and implement the global paid media strategy in collaboration with eBusiness leadership
Drive implementation of customer-centric campaigns and standard optimization tasks
Manage critical metrics and budgets with established dashboards
Utilize channel-specific dashboards for optimization and data-driven recommendations
Interact with business partners to understand goals and needs
Maintain a tight execution schedule for multiple projects
Stay up to date with industry shifts and trends
Participate in meetings with global team members during off-hours
Qualification
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Required
Bachelor's or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT, or Business
5 years or demonstrated ability in B2B customer-focused digital marketing or eCommerce
Advanced experience managing multiple strategic clients including ownership and oversight of large budgets
Significant hands-on time using Adobe Advertising tools
Experience building, deploying, and reporting on campaigns using Sprinklr
Expert-level expertise in SEM using Google Ads; other paid search engines a plus
Experience writing documentation, standard operating procedures (SOPs)
Consistent track record of creating, optimizing and reinventing campaigns to constantly improve results
Experience with analytics tools (e.g. PowerBI, Adobe Analytics, Google Analytics)
Strong time management, interpersonal, planning, and prioritization skills
A strong desire and interest in training digital marketers on paid media tools and strategies
Creativity and comfort presenting to business partners on a regular basis
Great teammate with a positive demeanor who is prepared to focus and contribute to accomplish business objectives
Preferred
Experience in agile methodologies within a marketing organization is a plus
Benefits
Healthcare
Annual Incentive Plan Bonus Scheme
Company Pension/Retirement
Employee Benefits
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Leadership Team
Adrien Gaubert
Co-Founder & CMO
Recent News
2024-04-10
Company data provided by crunchbase
