Epiq · 12 hours ago

Digital Marketing Specialist (E-mail)

Remote United States

Full-time

Remote

Entry Level

$25/hr - $31.25/hr

2+ years exp

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Responsibilities

Be responsible for the planning, execution and measurement of email marketing campaigns and landing page development

Ability to build and send emails in email service platforms (Vuture-preferred), as well as to create, edit and post content on landing pages within a website content management system (Sitecore-preferred)

Develop audience segmentation and targeting strategies for email list building and optimization

Proficiency in email reporting, providing user training and support, supporting email policies and best practices

Assess and recommend strategies to increase conversion rate optimization and conduct A/B testing to improve KPIs: reduce unsubscribe rates, hard bounce and soft bounce rates; and increase open and click-through rates

Ability to work with internal stakeholders to develop email and landing page content to align with brand strategy and guidelines

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingVutureSitecoreAudience SegmentationA/B TestingMarketing Automation ToolsProject Management

Required

Must have a minimum of two years' experience in an email marketing role utilizing various email service platforms (Vuture-preferred), as well as building landing pages within content management systems (Sitecore-preferred)

Ability to work within tight turnaround times while still applying the highest level of quality assurance to each project

Strong project management skills

Excellent written communication skills

Strong project management skills and exceptional attention to detail