Finlays · 1 day ago

Digital Marketing Specialist (Remote)

Lincoln, RI

Full-time

Remote

Entry, Mid Level

2+ years exp

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Food & Beverages

No H1B

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Responsibilities

Develop and implement account-based marketing strategies tailored to specific customer profiles.

Create and manage customer journeys that engage target accounts across digital touchpoints, ensuring seamless content delivery.

Align ABM strategies with sales and customer success teams to ensure consistency and impact across all channels.

Collaborate with cross-functional teams to optimize lead nurturing campaigns, including content creation, segmentation, and timing.

Lead and manage digital marketing campaigns across various platforms (LinkedIn, trade publications, Google Ads, etc.).

Set up and launch targeted email marketing campaigns, optimizing for lead generation and conversions.

Continuously monitor campaign performance, providing analysis and insights to adjust and optimize campaigns in real-time.

Conduct A/B testing on email subject lines, ad copy, landing pages, and other campaign elements to improve performance.

Measure and report on email marketing campaign metrics, including open rates, click-through rates, conversion rates, and ROI.

Provide detailed analysis on campaign performance, making data-driven recommendations for improvement.

Manage email lists and ensure compliance with email marketing regulations.

Plan, execute, and optimize digital ads on platforms like LinkedIn and in trade publications to drive lead generation and brand awareness.

Use targeting techniques to ensure ads reach the right audience based on defined customer profiles.

Monitor ad performance and adjust campaigns as necessary to maximize ROI, ensuring landing pages are aligned with the ad content for consistent messaging.

Pull leads from website traffic, LinkedIn ads, and other digital campaigns into lead-nurturing workflows.

Develop and track lead scoring models to prioritize high-quality leads for sales follow-up.

Regularly measure and report on lead conversion rates, and work with the sales team to improve outcomes.

Track and measure campaign success using tools such as Google Analytics or other marketing platforms.

Develop comprehensive reports to present campaign results, insights, and future optimization strategies.

Regularly communicate with internal teams on campaign performance, including opportunities for improvement.

Manage and optimize Salesforce integrations, ensuring data integrity, synchronization, and seamless functionality across marketing and sales platforms.

Create and maintain Salesforce reports and dashboards, providing actionable insights to support marketing campaigns and drive strategic decision-making.

Troubleshoot Salesforce-related issues, implement new fields or features as needed, and collaborate with cross-functional teams to enhance CRM capabilities for marketing.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingAccount-Based Marketing (ABM)Email MarketingMarketing Automation SoftwareSalesforcePardotGoogle AdsLinkedIn AdsCMS PlatformsGoogle AnalyticsA/B Testing