Authority Partners · 7 hours ago
Digital Marketing Specialist
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Plan and execute comprehensive digital marketing campaigns to enhance brand awareness and lead generation.
Identify opportunities to improve Authority Partners’ online visibility.
Develop engaging content for digital channels, ensuring alignment with Authority Partners’ messaging.
Collaborate with teams to ensure consistency and impact.
Grow and manage Authority Partners’ social media presence.
Monitor trends, analyze metrics and optimize for engagement.
Optimize website content for search engines to boost organic traffic.
Plan and manage paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
Use tools like Google Analytics and HubSpot to track campaign performance.
Prepare actionable insights to maximize ROI.
Create and execute email campaigns for lead nurturing and engagement.
Navigate our contact management portals to ensure optimal audience targeting.
Work with cross-functional teams (client engagement, engineering) to align marketing initiatives with business objectives.
Qualification
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Required
3-10 years in digital marketing, ideally in a B2B and/or technology-focused environment.
Proficiency with Google Ads, Google Analytics, HubSpot, SEMrush and Ahrefs.
Expertise in SEO, SEM and content marketing.
Proven expertise in crafting compelling, impactful and audience-focused content tailored for diverse digital platforms.
Expertise in digital marketing platforms like HubSpot, Google Ads and analytics tools.
Strong understanding of content marketing, SEO and SEM.
Ability to interpret campaign data and provide actionable recommendations.
Clear and concise communication.
Strong project management and organizational skills.
Creative and analytical mindset to tackle challenges and opportunities.
Excellent written and verbal communication.
Analytical and creative thinker.
Comfortable working independently and collaboratively in a remote setting.
Bachelor’s Degree in Marketing, Communications, Business or equivalent experience.
Preferred
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite, Figma) is a plus.
Company
Authority Partners
Authority Partners is a global technology strategy consulting and custom software development company.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Dino Beslic
Chief Financial Officer
Michael Loga
Chief Revenue Officer (CRO)
Company data provided by crunchbase
