55 applicants

Company

Bamboo Health · 1 day ago

Digital Marketing Specialist

Remote (United States)

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Develop and optimize campaign assets, including landing pages and email campaigns, with a focus on responsive design to ensure consistent layout and functionality cross-device

Daily utilization of marketing tools including WordPress, Marketo, Asana, Salesforce and Canva

Management and optimization of the technical elements of the corporate website and company supporting sites.

Work closely and collaborate with cross-functional teams.

Monitoring the customer decision journey. Develop segmented journeys and logic for each audience type. Responsible for enhancing manual lead process ensuring automation workflows and customer communications through automation adhering to standard operating procedures – overall ensuring customers and prospects are supported throughout the decision journey.

Develop A/B tests for paid social media and display, emails and landing pages and consistently troubleshoot campaigns by implementing best practices and monitoring KPI’s.

Collaborate with the Marketing team on an ongoing basis to evaluate sprint progress, adapt strategies as needed, and ensure adherence to Agile marketing principles.

Work with the Demand Marketing Manager and Sr. Marketing Operations leader to ensure a seamless customer journey and that proper campaign tracking is in place.

Build email marketing campaigns in Marketo to promote products and services and garner leads.

Help develop event-related digital campaigns.

Assist in pulling reports and measuring success.

Help identify new opportunities for impactful engagement.

Work collaboratively with other stakeholders and product marketing to ensure coordination of strategies and a cohesive customer experience across digital and traditional media channels.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing automationMarketoSalesforceDigital marketingWordPressSEO fundamentalsGoogle AdsLinkedIn AdsHTMLCSSJavaScriptMarketing analyticsProject managementA/B testingEmail marketingCampaign trackingCustomer decision journeyCompelling content creationData-driven strategyHigh-quality virtual interactionsCross-functional collaboration

Required

A mission-driven focus with a passion for spearheading change

Bachelor’s degree in marketing, or a related field.

A minimum of 2-5 years of experience in marketing communication.

Superior understanding of WordPress and marketing automation tools

Basic understanding of SEO fundamentals

Hands-on experience with Marketing Automation and Digital Marketing platforms/tools

Experience with Marketo or similar automation tool

Experience with paid advertising platforms including Google and LinkedIn

Basic understanding of HTML, CSS and JavaScript

Excellent written and verbal communication skills, with the ability to create compelling content and present complex ideas clearly and concisely.

Experience in measuring marketing metrics

Proficiency in marketing communication analytics and reporting, with the ability to use data to inform strategy and decision-making.

Strong project management skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines.

A high level of judgment, analytical ability and creativity in investigating problems that require original and innovative solutions.

Experience working in a fast-paced, high-growth, rapidly changing work environment.

A work environment that is conducive to high-quality virtual interactions. This includes but is not limited to being able to work from a quiet space with minimal interruptions or distractions and a strong internet connection.

The ability to travel periodically for work.