Capture Higher Ed · 4 hours ago

Digital Marketing Specialist

Louisville, KY

Full-time

Remote

Entry, Mid Level

$47K/yr - $57K/yr

Maximize your interview chances

Higher Education

Hiring Manager

Emma O'Grady Brown

Insider Connection @Capture Higher Ed

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Launch digital advertising campaigns and implement post-launch protocols and verifications

Manage weekly campaign optimization alerts and monthly partner campaign optimizations

Collect and analyze campaign data and develop in-depth reports

Assist in populating annual ROI reports

Troubleshoot platform (Social, Google) issues with partners

Research new and up-and-coming new media platforms and research their fit with Capture

Write digital ad copy for multiple ad platforms

Stay ahead of marketing trends in the higher education sector

A/B testing of campaigns and strategies

Participate and present in internal, cross-department team trainings

Data collection and reporting for internal projects and initiatives

Manage time tracking to find efficiencies in the Digital Department workflow

Optimize landing pages for conversions

Conduct keyword and audience research

Conduct competitive research

Attend content onboarding calls for new partners

Other duties as needed

Qualification

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Paid digital campaignsGoogle AnalyticsProject management softwareAdvanced ExcelData analysisData storytellingKeyword researchCompetitive researchA/B testingDigital ad copy writing