Leanpath · 4 hours ago

Digital Marketing Specialist

Beaverton, OR

Full-time

Remote

Mid Level

$75K/yr - $85K/yr

3+ years exp

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Responsibilities

Develop and execute digital marketing strategies to drive customer acquisition, engagement, and retention.

Create, manage, and optimize digital marketing campaigns across various channels, including email, social media, search engines, and display advertising.

Utilize HubSpot for marketing automation, lead nurturing, and customer relationship management.

Leverage Salesforce for data analysis, reporting, and to enhance marketing-sales alignment.

Implement and refine a proven digital marketing playbook to achieve measurable results.

Lead search engine optimization (SEO) implementation and results.

Conduct market research and analyze trends to identify new opportunities and improve campaign performance.

Collaborate with cross-functional teams, including sales, product, and content, to ensure cohesive and effective marketing efforts.

Monitor and report on campaign performance, providing insights and recommendations for improvement.

Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Additional duties as assigned, as you’ll need to be flexible and adaptable within a small team environment.

Qualification

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Digital MarketingB2B SaaS MarketingHubSpotSalesforceSEOEmail MarketingSocial MediaContent MarketingAdobe Creative SuiteSustainability Passion