Medallia · 1 day ago
Digital Marketing Specialist
USA
Full-time
Remote
Entry, Mid Level
$54K/yr - $97K/yr
2+ years exp
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Responsibilities
Execute digital marketing initiatives across paid social, search, and programmatic display supporting marketing and sales initiatives
Optimize channels to drive pipeline and revenue
Develop skills as channel expert to align strategy with goals
Prepare program reporting with data-driven insights for stakeholders
Audit and evaluate campaigns to ensure optimal performance and optimize where needed
Partner with key stakeholders to align on program requirements and overall campaign objectives.
Present insights and recommendations clearly and compellingly to diverse audiences.
Qualification
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Required
2+ years of experience in Marketing, Digital Marketing, Analytics, Performance Measurement
Experience in Digital Marketing tools (e.g. Google Ads, LinkedIn Ads, ABM platforms, Programmatic Display platforms, Analytics platforms)
Bachelor’s degree in Marketing, Business, or a related field; Certification in relevant digital platform; or related agency experience
Preferred
Ability to leverage advanced Excel functions and features such as pivot tables, VLOOKUP and data visualization tools to analyze and interpret marketing data for optimizing campaign performance
Ability to transform complex data into actionable insights and compelling reports for stakeholders to inform strategic decision-making
Excellent communication and interpersonal skills, with experience collaborating with stakeholders.
Knowledge of marketing channels, standard measurement practices and metrics, and industry best practices is essential.
Proficiency in auditing and evaluating marketing campaigns to ensure high performance and identifying areas for improvement
Benefits
Medical
Dental
Vision
401(k)
Short term and long term disability
Life and AD&D insurance
Statutory leaves
Paid parental leave
Paid holidays
Company
Medallia
Medallia provides SaaS platform focused on customer experience management.
1,001-5,000 employees
H1B Sponsorship
Medallia has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (33)
2022 (56)
2021 (47)
2020 (58)
Funding
Current Stage
Public CompanyTotal Funding
$325MKey Investors
Ankona Capital PartnersSequoia Capital
2021-07-26Acquired· undefined
2019-07-18IPO· undefined
2019-02-28Series F· $70M
Leadership Team
Eli Portnoy
SVP and GM
Rajendran Nair
Vice President Product Marketing
Recent News
2024-11-07
Company data provided by crunchbase
