Ylopo · 2 days ago

Digital Marketing Specialist

Santa Monica, CA

Full-time

Remote

Mid Level

$60K/yr - $65K/yr

3+ years exp

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Machine LearningMarketing Automation

Growth Opportunities

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Responsibilities

Communicate with clients via Zoom, phone, text and email to understand and troubleshoot issues with their marketing accounts, and reach out proactively to review their marketing performance

Advise clients on what they can expect from their marketing and the best ways to optimize their campaigns

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and social media in accordance with client goals.

Optimize individual client accounts according to our KPIs, including monitoring budgets and bids

Create reports related to marketing activities primarily in Microsoft Excel and Google Sheets

Coordinate marketing activities between the client support team and marketing

Create and post custom and templated ads for clients (Facebook, AdWords, etc.)

Complete data entry for output I CRM system and spreadsheets

Update and maintain records and run regular reports from multiple data systems

Help clients set up their CRM to receive leads

Collaborate across sales, marketing, and technical teams on various projects as they arise

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSocial Media MarketingHootsuiteSprout SocialCRM ExperienceMicrosoft ExcelGoogle SheetsProject ManagementAdobe Creative SuiteCanvaWordPressReal Estate Knowledge

Required

Bachelor's degree in Marketing, Communications, or a related field.

3+ years of experience in social media marketing, preferably in a similar role.

Proven track record of developing and executing successful social media campaigns that drive engagement and lead generation.

Strong understanding of social media channels, tools, and technologies, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with partners and influencers.

Strong analytical and problem-solving skills, with the ability to use data to make decisions and measure performance.

Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines.

Self-starter with the ability to work independently in a fast-paced, high-growth environment.

Experience with social media management and analytics tools, such as Hootsuite and Sprout Social.